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What are Long Tail and Short Tail Keywords?

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What are Long Tail and Short Tail Keywords?
Short tail keywords as the name indicate it is short in nature just having two or three phrases. Like SEO Service Provider
 
Long-tail Keywords are quite specific in nature and have more than three phrases. Like Best SEO agency in Delhi.
 
Long-tail keywords are used more frequently now because long-tail keywords are more specific, less competitive, and easily target the audience and help any website rank. Although long-tail keywords are specific but generate less traffic, it is necessary to use a keyword planner for longtail keyword generation.
 
In comparison to long-tail keywords, short tail keywords can generate more visitors to the site as they are broad in nature and generally people search for broader keywords.
 
Now that you know how long keywords will help your search engine marketing campaign, you’ll need to find the right ones to suit your online marketing campaign.
Although the Google AdWords Keyword Planner is a great place to start, it is definitely not the only resource you can use to do your keyword research.
 
In the fight between Short tail keywords Vs long-tail keywords, Short tail keywords open the door to more long-tail keywords as you can plan short tail keywords according to audience location and terms competitors are ranking for.
Short tail keywords are best to use in alt tags, meta tags, permalink and social media updates as incorporating short tail keywords very often in your blog post or content can be termed as spammy by Google.
 
And last not least is always focus on giving your customer what he is searching online. Plan the right keywords during SEO strategy whether short tail or long-tail keyword but keeping the buyer’s thought process in your mind.
 
Finally, it is seen that keywords are a critical part of any SEO strategy, and it’s important to remember to plan keywords before using them.
 
 
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