You set out to look for something on the web to buy. You may log in to your favorite eCommerce site to take a look at what is on offer. As you enter the website it may entice you to log in. Logging in enables the site to entice you with offers and rewards as well as show you products that it thinks you will be more interested in and, of course, ultimately buy.
Welcome to the new world of eCommerce and internet browsing. Almost every site that you visit will collect data to get a step closer to ecommerce site personalization.
- based on where you came from before you visited the site
- what you do on the site - which links you click on
- how long you view each page
- Do you buy or abandon the cart
- Do you come back again to look again
The big supermarkets have been doing it as well with loyalty cards. It’s the new world of Big Data.
These behaviors can be used to tailor our experiences while online into a more customized, more personalized experience through ecommerce website personalization using a personalization platform.
A new industry in personalization software
This growth in data collection capability has spawned a new industry. There are now countless businesses out there offering to add this layer of data collection and analytics to businesses looking to sell their wares. This enables them to customize the experience for their customers.
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You should have seen this if you have purchased anything online. Not only will you see what others also purchased when they bought the thing that you are looking at, but you will also be offered to go on to view other things that you personally might like. Take for example a football fan, or soccer depending on where you live. He or she may look to buy their favorite team’s shirt. The eCommerce software is not going to show other team’s shirts (even though it falls into the same category within the site. However, they may offer a deal for the shorts and socks, in a whole kit bundle deal. We all love a fan who watches the match wearing the whole kit.
This sophistication in tailoring the experience is not by chance. It takes a complex set of code that sits in the background analyzing behavior and only using the ones that a proven to work.
Imagine before this intervention was added? A fan from one team went to look at the site and it showed another team’s kit on the page (both team’s shirts are within the same category within the site). The website owner may wonder why the sales are not coming through. Analytics will show that a large percentage of web visitors arrived, scrolled down and then left. The analysis will show the appearance of the rival team’s kit as a visitor scrolled.
This is an extreme example but demonstrates the power of using behavioral analysis to customize your experience with the aim of giving you a better experience. The goal of course is to maximize the sales from you, giving the e-tailer a higher sale per visit.
It’s estimated that there are 24 million e-commerce sites, with more emerging each day.
Each of these sites is competing for a limited pool of customers.
Personalization can help solve this problem.
They can recognize when you have gone the extra mile to create a better experience.
It will be easier to get existing customers to make another purchase than convince new customers to buy from you.
Plus, having satisfied customers will make them more likely to share your site with their friends and family.
E-commerce has been on the hunt (for quite a while now) to find the best way to give their customers a personalized online shopping experience.
This means they’ve essentially been looking for the best ecommerce personalization software.
Read on to discover what you should be looking for when choosing your ecommerce personalization platform.Why Invest in An Ecommerce Personalization Platform?Before we begin telling you what to look for in a software platform, we should first tell you why you need a software platform, to begin with.
And if you haven’t been left behind yet, then unfortunately you will be shortly.
There are so many upsides to these tools, that there’s really no reason not to jump on board.
And this is at the top of our list for good reason- sales.
If you’re not using eCommerce Personalization, you’re definitely losing revenue.
In the last year, businesses have lost $756bn because of poor personalization.But if you get it right, you can make huge gains.
Gartner predicts a 15% profit boost by 2020 for those who successfully handle personalization in eCommerce.In this guide, we’re going to show you some eCommerce personalization examples to inspire you so you can see your own lift in sales.What is eCommerce Personalization?How about we start with an eCommerce personalization definition:Web-based business personalization means indicating individualized offers, item proposals, and other substances to your guests dependent on their past activities, socioeconomics, and other individual information.Personalization guarantees that your offers are applicable.It's difficult to over-underline the significance of personalization in eCommerce.
The most recent eCommerce personalization patterns recommend that guests need more, instead of less personalization.
As per Janrain, 74% of individuals abhor being demonstrated unessential substance.
Ecommerce platforms have to work hard to get customers to their platform.
A good marketing strategy is the only source through which businesses can expand themselves online.
We often receive requests where businesses want to increase customer engagement to their online platform.
The only way through which businesses can boost sales is through a hyper-personalized marketing strategy.GreyFOX is an AI-based marketing platform with a smart personalization engine to enable eCommerce platforms to boost sales.What is eCommerce Hyper-Personalization?eCommerce hyper-personalization means enabling businesses to curate exclusive offers for every customer to boost sales and revenue.
The offers are created only after evaluating the needs and preferences of the customers based on their purchase patterns- demographics, personal data, etc.According to Optimaster reports, the average shopping cart abandonment reached 76% from 2006 to 2018.
With the hyper-personalized marketing strategy, businesses can provide relevant offers to the customers to reduce cart abandonment and boost sales.Let’s explore some smart ecommerce personalization exapmles to boost sales.
