If you want to be successful in online marketing, then an effective landing page is a must. A webpage on your website should be all clear and should not contain any unnecessary details or information. When you discuss website design with a web design company in Bangalore, do not just focus on the home page. Instead, pay attention to the landing pages like product and category web pages because this is where search engines direct the traffic. The best traits of a well-designed landing page are as follows.
- Focus the readers’ attention on important information.
- Cover all the data that is important for the visitors to know.
- Cover all the crucial data required for conversions and researchable content.
- The headline must be clear and concise as it helps in passing the blink test.
- The headline must catch the readers’ attention in one go.
- Use bold or italics text to seek attention at significant points.
- The body of the page must contain a description of what products and services your company offers.
- If your business has any eBook or whitepapers, insert the cover page image.
- Use images of presenters of your company on the page of various workshops and events.
- The landing page must use colors and eye-catchy images effectively.
- To increase conversions, make sure the landing page has certain green and red buttons.
- A good landing page must have a contrast between background and button color.
- A targeted landing page concentrates on what is working on the website and what is not working.
- It should not be too fancy. Make it look simple and professional.
Contact a web designing company in Bangalore with a panel of SEO experts to optimize everything technically before creating pages.