Each year brings new challenges, and the previous year provides most professionals, mainly social media marketing service providers, with an eye-opening experience. Incessant upgrades, intense competition, and rapid shifts in markets, privacy regulations, consumer preferences, and, of course, technology make social media difficult to navigate.
In addition, the COVID-19 outbreak has significantly impacted people's lives. Due to social distancing, the vast majority of businesses operate remotely. And in these times, providing the best social media marketing services to your customers is a challenge like no other. Since consumer behavior has changed dramatically, it is critical for all professionals and businesses to adapt to those changes as soon as possible and come up with content ideas that will help their businesses run successfully in the current scenario.
So, if you're looking for some inspiration to enhance your skills and provide the best social media marketing services to your customers, we've got you covered. We've compiled a list of the top 7 Social Media Trends to look out for in 2021:
1. Live Events are a new normal
No matter how much you wish to attend family gatherings and in-person conferences, these events seem like a thing of the past with ongoing travel restrictions. Now virtual events and live interactions are the new normal and will remain so for coming years.
Thanks to online streaming, businesses can re-create the in-person experience for their customers. Many National and International brands are organizing live events and running them successfully.
2. Don't underestimate the boomers
Boomers might not be as tech-savvy as Gen Z and millennials, but when it comes to Social Media Channels, they hold the maximum of wealth compared to any other demographic. Again thanks to boomers, Facebook is still the most popular platform among individuals, followed by Instagram, TikTok, and Snapchat. Businesses still prefer Facebook Ads over anything as they help brands up their investment.
We suggest you do not abandon your older Social Media Platform like Facebook in place of new platforms as Facebook Ads are tried and tested and are proven to bring fruitful results to most businesses.
3. Include a Short-form video in your Social Content Strategy
It is no secret that video content has completely taken over Social media for the last year. But it is not the lengthy videos but the short clips and reels that are the rage right now. Most significant brands believe that the Instagram reels and TikTok videos are here to stay, and both will stay in demand for years to come.
So if your social media marketing services do not include video marketing yet, you must reconsider it as creating and editing videos are easier than ever now, thanks to the fantastic features of Instagram reels and Tiktok.
4. AR & VR isn't a niche anymore
Gone are the days when terms like Augmented Reality (AR) or Virtual Reality (VI) were niches; nowadays, you can create your augmented reality ad with the help of Ads Manager. This is not the first time we will be using augmented reality; we have been using it since 2017, launching the Instagram face filters. Today brands can create interactive AR filters for stories on Instagram and even AR ads using Facebook mobile news feed.
Believe us, creating your filters can help you strengthen your brand building and will help you connect to your users and fans. All major businesses are incorporating AR in their marketing tactics, and soon consumers will be able to enjoy a real-time shopping experience and will be able to try the latest frames of their favorite eyewear virtually via AR.
5. Get your brand discovered without Hashtags
Thanks to the new feature launched by Instagram at the end of 2020. Now your brands can be discovered without using hashtags. Instagram has introduced a feature named, Interest search that allows you to search about your topics of interest or product without using an account name or hashtag. Another exciting feature that you must not miss to check out is the Guide. It allows you to create a list of destinations, posts, or products of your choice.
To get your content discovered, you must consider using keywords in the caption for Instagram instead of Hashtags. It will help more people to discover your posts. Even if you wish to use keywords, make sure you use niche, and small keywords, as doing so will help you get better engagement. You must remember that you are not posting just for your followers but all the people who will come across your feed. You can also reach out to any social media marketing consultant to know about trending keywords.
6. Facebook is still the best platform for eCommerce
Despite all the hype that has been given to TikTok, platforms like Facebook and Instagram are still the most preferred ones for eCommerce businesses. As per the survey conducted by Hootsuite, 50% of companies are saving their budget for Instagram while the rest are planning to invest in other Social Media Channels like Facebook, Linkedin, and YouTube.
In case you haven't prepared your paid ad strategy for 2021 yet, you must keep the statistics in mind to gain beneficial results.
7. Come up with clever tactics
Instead of running after a few clicks, level up your game and adapt fast to clever tactics for your business. A Tommy Hilfiger Livestream event in China drew 14 million viewers and sold out of 1,300 hoodies in just two minutes. Livestream shopping events are predicted to generate $25 billion in sales by 2023 in the US. It's time businesses must reinvent their strategies and change their approach in order to attract more customers online. It will help your business flourish and connect your business with the target audience.
All these trends are sure to bring tremendous profit to your business and to the way your business attracts the customer. Even the world's most brilliant Social Media Consultants vouch for these amazing Social Media Trends.
So wait no more and get your hands on these amazing social media marketing trends.
In the digital era, every small and large business trying to make a name in the online platform, it makes a lot of meaning to work with a trustworthy digital marketing consultant.
Digital marketing experts develop the most effective techniques so that your company gain a strong online presence and get a lot of traffic.
With the help of a social media marketing agency, you can be certain that your brand will be known far and wide and that customers are satisfied and encouraged to share their experience, which leads to an even larger audience and thus more potential conversions.
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