Quality content must be the heart of any marketing strategy. After all, a few words influence whether your target audience turn into paying customers or not. They also affect your overall reputation as a product or service provider.
You mustn’t be satisfied with mediocre writing, like you were in the past, though. People and search engines alike have learned how to look past the flowery parts. They are now drawn to content that meet their needs and leave a lasting impression.
There are hundreds, if not thousands, of good copywriters around the world. Dozens of them are capable of writing for your brand. However, there’s no reason to settle for the average when it’s possible to hire the best option for your company.
If you want to hire a good copywriter and convince them to help you grow your business, here are the 3 steps you want to take:
Step 1 – Determine your need for a copywriter
Some people jump to the conclusion that the copy is the reason they aren’t getting as many sales as they expected. You have to understand that quality content won’t save bad marketing or a poorly-made product. There’s no point to rewriting copy when offers are no good.
This is why, during your first few calls with them, the writer asks for information about your business, including strengths, audience, and voice. They also want to know about your marketing strategy, because many conversion problems are actually product development issues in disguise.
Also, there are instances when you need a content writer instead of a direct response copywriter. The former makes things like articles and blog posts. Their work aims to educate and engage readers as well as introduce and summarise information.
The latter is different in that they combine human behaviour and sales psychology to writing. They create things like adverts, landing pages, and sales pages which have to convert. Thus, copywriter salary tends to be higher than that of a content writer so it pays to know what you need.
Step 2 – Determine where to look for a copywriter
Generally speaking, you have 3 options for searching for a legit writer for your needs and they don’t involve stalking places like Upwork for it.
Reverse search through copy
Many of your favourite brands hire a team of writers to produce the content you see and love. Some of them are full-time employees who are unable to tackle new projects while others are freelancers. Try reaching out to them through the mentors and colleagues you work with.
Ask for a referral or two
While we’re on the topic of using your professional network, ask your referrals for any recommendations they may have too. The candidate you get through reverse search might not be the right fit for you, for instance, but they may know someone who is.
Join writer groups online
There are plenty of places where copywriters hang out on the web. A quick search on Facebook tells you of groups where they share memes, for example. There are also paid sites where professional-level writers are found and they’re worth infiltrating for recruitment purposes.
Step 3 – Determine the best copywriter salary structure
There are 3 different pricing structures you may use to pay for copywriting and they are as follows:
By the project
As the name suggests, this is where you pay for copywriting services by individual project. This model favours efficiency and experience on the keyboard. You pay the same amount, regardless if they take a week or a day to finish the copy for the entire project.
By the hour
This is where you pay writers by the hour for their work. Unless you have an established method of tracking the time worked, this model isn’t ideal as it doesn’t always align writers with business objectives. If hourly pricing is what you’re used to, try it for full-time hires.
By the duration
When you have consistent work that needs done, this is the best payment option for you. There’s no need to negotiate prices for every project plus you have a writer for the long-term. You will rest assured that there’s someone to take care of your copy.
It’s important to note that pricing varies greatly by location. Here’s an example: a copywriter in the Philippines saves you a lot of money than one in the US. They charge an average of 252 pesos or around 5 dollars per hour while Western counterparts charge 20 dollars an hour.
Hire a copywriter the easier way
When looking at the expense and effort of hiring copywriters, many people wonder if they are able to do without. Just know that professional writers are skilled in word placement. By putting specific words together a certain way, they entice audiences to buy your product or services.
Those same words put together in the wrong way may leave a bad impression on potential buyers and cost your company money. If you’re unsure of your capability to write quality copy that converts leads to buyers, get an expert on the scene.
Now that you know what to look for, the next step is to post a job listing and look through some candidates. We at Remote Workmate provide a convenient means for you to recruit for a copywriter in the Philippines. We even help with negotiating copywriter salary, if you want.
Schedule a call and let’s discuss your copywriting needs.
