As other digital marketing tactics have grown, the question of “is email marketing still important?” has arisen. Yes, in a word. Developing a solid email marketing plan allows you to engage and interact with your target audience in a personalised manner while also increasing revenue at a low cost. email marketing services, like other platforms and media, allow your company to reach clients more easily than ever before.Here are the top five reasons for email marketing's importance and how it might benefit your business:
- Maintain communication with your target audience.
Emails can help you keep in touch with your customers. Consumers have the ability to check their email whenever it suits them. It may make them feel as if you are thinking about them. This email may simply say, "Hi, we're thinking about you, here's a wonderful offer!" or "Here's a rundown of what's been going on around here in recent weeks." Those who have subscribed to your email list have already agreed to receive these messages. So they'll probably love these emails (as long as you provide them something worth reading), and it'll increase consumer engagement.
- Communicate with customers in real time
According to a research done by a reputable email marketing agency, mobile devices were used to open 54% of all emails. This is crucial and should be considered while devising any marketing strategy with your email marketing agency. Mobile devices are increasingly being used by customers to access not only emails but also other forms of media and information. Furthermore, well-designed emails convert at a higher rate on mobile than any other media. Hit 'em while you're on the move!
- Emails promotes client responses.
Email has been a medium of communication for a long time, nearly 40 years in fact. Email has quickly become one of our primary modes of contact as the years have passed. We've all been taught to respond to emails in some way. It's to reply, forward, click over to something else embedded in the email, delete, or buy or sign up for something. We usually respond to emails in some way. Knowing this, you may use email to encourage individuals to visit your website, call you, or take any other action. In fact, email marketing was responsible for almost 25% of sales last year.
- Email marketing is simple to track.
After you've sent out your email campaign, most email marketing solutions allow you to follow what occurs next. Delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates can all be tracked. This offers you a better idea of how your email campaigns are performing and which ones need to be tweaked or eliminated entirely. These figures should not be overlooked. They're a crucial component of your overall internet marketing strategy which also includes google ads management services. While numerous research and surveys suggest "ideal" figures to aim for, it all depends on your sector like web development services and target audience. If your clients not only desire but also expect daily emails, you should provide them what they want. Sending too many emails to customers who don't want more than one per week, on the other hand, will boost your unsubscribe rate. It all comes down to getting to know your clients and giving useful material.
- It is cost effective.
Yes, we know you've been waiting for us to comment on this. For less than a penny each message, you can reach a big number of people. We can't believe every organisation doesn't participate or interact more frequently in email marketing because the cost per (potential) conversion is so minimal.
So, while there is a big return on investment, it could be a good idea to engage someone to handle these efforts. Your organisation would spend roughly 152 hours per year handling a 15,000 email database, according to Shout It Out Designs. This would entail email composing, drafting, scheduling, sending, and other chores, as well as handling any questions about offers, missing coupons, or other issues, and database maintenance, which would include adding and deleting members, updating information, and other tasks.
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