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Engage customers with conversational texting

Umbrella Local
Engage customers with conversational texting

To run a business smoothly, customer satisfaction is a necessity. But to hire a group of customer service executives can be expensive for a startup business. So, we have various conversational texting strategies and other solutions to interact with customers.

The heavy blow to business sectors due to the COVID-19 outbreak, made owners think about strategies for attracting new customers and retaining old ones. Among all the communication strategies accepted, texting via SMS has gained better reach.

How effective is the technique?

SMS texting strategies are highly effective, as it has a 98% open rate, and 45% among them replies back. When your texts are conversational, you get your customers engaged with the brand.

This technique generates a one-to-one relationship between the brand and the customer. A conversation can be initiated, only when a consumer replies back to a brand's message. This texting strategy has been used by most companies to document their interaction with consumers. The goal is to drive customer engagement. 

Usually, this includes a text message application on your smartphone or a chatbot on your website. Customers get to reply to your texts and initiate a conversation. At Umbrella Local, you can explore more about text marketing services.

What can you do with such a strategy?

Here is a list of a few things that the strategy offers:

Customers won't wait

They hop from one website to another in search of the right product and services. So, you have the least time to get them engaged with your brand. But a conversation with customers regarding their queries immediately after they initiate one, will drive them to take a step ahead with your company.

You get an answer

Texts are more likely to get a reply than an email sent to customers’ spam or promotional folders. The dialogs are built in a specific way that allows customers to interact with the brand and looks natural as well as value-oriented. This increases the chances of getting a reply from your consumers.

Collect customer data

While you interact with customers, you can collect important data and make sure you can send more about your business, offers, rewards, and lots more information to them in an appropriate way. Learning your customer is necessary to build a successful business.

You can build a long-lasting relationship

When you have a meaningful conversation with consumers and don't force them to respond back immediately, a long-lasting relationship starts. You can send offers or notifications based on real value, and let your customer respond at their convenience.

Retain customers

While it is hard to gain new customers, retaining customers is important for businesses as well. This strategy provides better client management and customer retention. Also, it is convenient to text customers regarding bookings, billings, promotions, or other service-related matters.

Text via landline

At Umbrella Local, we combine conversational texting with your existing landline. This means you don't need to change your contact information or phone numbers to collaborate with new strategies. Therefore, creating less confusion for people. We work with the leading technology in the market that has 30+ direct A2P carrier connections. 

Schedule reminders

You can use reusable templates to instantly send standard messages. You can send text messages according to the schedules, without worrying about setting reminders in your calendar. Also, you can update a wide range of customers about a new product launch or change in services. 

Send out mass texts

You can send mass text messages to a wide range of customers according to your business needs. This may include details about coupons, promotions, special offers, sale announcements, or other marketing communications. When You reach out to a huge mass you can expect 9 out of 10 to open the messages and respond back. But make sure you ask for their consent beforehand, and not barrage their phone with promotional texts unnecessarily.


At Umbrella Local, we offer business listings that include textual and voice search optimization services to let you find potential customers. But that isn't enough, you need to develop a good relationship with your customers. 

Therefore, our experts stay updated with the current trends and ensures your customers get attached to the brand with conversational texting. Few more marketing strategies and communication ways helps you generate leads and sales, along with other benefits. 

Umbrella Local
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