Improving Your Organic Traffic

Do you want to increase your organic traffic? Do you want to rank high on the search engine
results page (SERP) without paying? Read on.

There are different website traffic sources, which help improve your popularity and attain your
marketing goals.

Website traffic defined 

Website traffic is the amount of traffic or data that is sent and received by a website. It is
determined by the number of visits to a website coming from different sources.     

Sources of website traffic

When you use an analytics tool, such as Google Analytics, to assess your website traffic, yowill find different website traffic sources. These include the following:

1. Direct – This traffic comes from an unknown source. It may include traffic that comes from directly typing your website URL on the search bar. It may also come from visitors who click your link from their bookmark or favorites list. 

2. Organic – Organic traffic comes from search engines, which are not from paid advertising.  

3. Paid search – This traffic comes from paid advertising in search engines.  

4. Referral – Referral comes from other websites, which are not from search engines or socialmedia platforms. These clicks usually come from backlinks.   

5. Email – This traffic comes from email marketing campaigns, which have been tagged with email
parameters. 

6. Social – These visits come from social media platforms like Facebook, Twitter, LinkedIn,
Pinterest, Instagram, and more.  

7. Others – This traffic is considered as visits that do not fall into the above categories.  

Understanding organic traffic 

Now let us focus on organic traffic. When people look for something in Google or other search
engines using a keyword or key phrase, results appear in pages. These results include paid ads
and other naturally ranking links and websites. So when someone clicks on your unsponsored
link from the SERP, that is considered organic traffic.  

With organic traffic, the keywords you need to remember are “search engine” and “not paid.”
Organic traffic includes visits coming from search engines, which are not paid.       

Importance of organic traffic

All types of website traffic are essential in increasing your popularity and, ultimately, your sales.
But why organic traffic? Well, higher organic traffic means more people are interested in you. It means search engine users trust you. This trust can help increase your sales and build a lasting relationship with your potential clients and customers. Increasing your organic traffic is also free.
As long as you employ the right game plan, you can have high organic traffic.  

Tips on increasing organic traffic

To boost your organic traffic, your aim would be to improve your results page ranking and appear on the first pages of the SERP. This will give your website more visibility and a better chance of being visited by an interested audience. Here are ideas to help increase your organic
traffic:

1. Work on SEO
Search engine optimization (SEO) is one of the driving forces of organic traffic. When you optimize your website content, search engines will find, crawl, and index your content in the SERP. You can optimize your website by using utilizing the right keywords in your website, optimizing your images, optimizing your titles, and more.

2. Have a blog
Creating a blog on your website can help increase your organic traffic by attracting your target audience with the information they need. It can also help inform search engines what your products or services are all about so it can rank your website better in the SERP.  

A blog is a great avenue to place the keywords you want to rank on the results pages. It can also increase your chance of building a relationship with your audience, resulting in a website traffic increase. 

3. Create social presence
While social media traffic is categorized differently in analytics, social media presence can also help improve your organic traffic. For example, if you consistently share a blog post or a campaign about your website in your social media channels, there will be more chances of clicks going to your website. These clicks will help improve your SERP ranking and, eventually, your organic traffic.    

4. Make an appealing and user-friendly website
The performance of your website can affect your SERP ranking and thus your organic traffic. A website that loads fast, has an excellent interface, and is user-friendly will have a better SERP score than a website that lags and has a poor, complicated design. Aim to have a quality website that people would have the convenience and efficiency in using.   

5. Create compelling titles and meta-descriptions
The title tags are the hyperlinked, clickable headlines that appear on the results page. Meta-descriptions, on the other hand, appear below the titles.  They describe what the readers can expect about the page they are about to go in. Both titles and meta-descriptions play an essential role in getting more clicks. They have to be clear, concise, and appealing enough for the audience to go ahead and click.

6. Don’t forget backlinks
Backlinks are described as links from one website to another. Website visits from backlinks are categorized in analytics under referral traffic. However, these links can help increase your organic traffic by improving your SERP ranking. If another website links to your page, it means they find your content to be of good quality and trustworthy. Search engines, such as Google,can detect this and, in effect, will improve your search engine ranking. 

7. Hire a specialist
If you think you lack the expertise in handling SEO and organic website traffic, you can use the services of a reliable organic traffic specialist or a website authority builder. Hiring a professional in the field may be an additional expense, but it’s worth your investment. These services save you time and resources that you can use for other business matters. In addition, they can help you get better analytics results.      

All these tips can help increase your organic traffic, but it takes time, so be patient. It pays to be consistent with your strategies to see improvements. You also need to measure results to evaluate what tactics must be maintained, improved, or changed to build up your organic traffic.