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Is Search Engine Optimization going crazy?

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Akshay Behl
Is Search Engine Optimization going crazy?

I know there was a time when ranking any website wasn’t this difficult but nowadays to keep your website on the first page it’s the most difficult to make it stay even if you own a store, the domain it’s a hard task to keep up with the google search engine.

Firstly, let’s talk about the Google search algorithm, do we know how does it work?

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Yes, we do know but wait we don’t, Google does tell us its search engine works based on 5 things but not exactly how they measure it:

Meaning of your query

It tries to understand what you are searching for like a product, review, location, news, etc, and even fixing your spellings to make something out of it. But how do we know the meaning can give what results, it’s like experimenting and a long work what type of results we get, for instance, we take what’s the best travel places it starts to show top 10 places to see in New Delhi because I am searching from this location.

Relevance of web pages

Google Algorithm checks whether the page is even relevant to the query, you might find earlier we used to encounter pages with only different keywords just written to make you open that web page but now algorithm got smarter it checks all the content on a page where the search is been taking like if you searched for online courses in Delhi does it even have any list of courses or and content with details of course.

Quality of content

Google sees how is the website content and if it is spamming the users, and then after seeing how much time a user spend on the page shows the quality of content and then rate the page.

Usability of Web Pages

Google checks how is the website performance, speed, usability cross-platform. You can check your website from Page Insights from google this will give you a stat where your website needs improvement.

Context and settings

Information such as your location, past search history and Search settings all are used to give a better result to what is most useful and relevant for you at that moment. Like if you search SEO online courses you will not get results based on some other region, instead of google will show SEO online courses near you till you add a keyword of some other place.

After reading these 5 things that the algorithm checks on the developer side you would be confused why your website isn’t showing on the first page even after you have placed everything correctly.

The reason is Google itself doesn’t disclose anything you can create traffic to your website to rank higher but if the traffic isn’t genuine it will slowly decrease your page rank. So, everything you experiment with can backfire so what now?

The only way to make it go to the top is to follow all these 5 things that the google algorithm requires and secondly just keep your content attractive to be viewed with the right use of keywords. You can also do Advertisement to bring attention and traffic to the webpage

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