To have a vision is the first step towards greatness. Every other thing of awe—from mechanical inventions to healthcare through digital mediums—was conceived from a vision that was equally significant. To personify this profound capability, we use the term visionary.
The enterprise world has witnessed such visionaries and their ideas metamorphosing into unparalleled products, solutions, and services. This edition titled, Most Trusted Nutritional Supplements Providers 2021, places a spotlight on companies that have manifested their vision into greatness in the sphere of health and wellness.
One prominent name among such companies is Swanson Health, which is on a mission to bring innovative, science-backed vitamins, supplements, and other health products directly to customers.
In the following interview, Corey Bergstrom, the CEO briefs us about the company’s 52-year long journey and how it has gained a stronghold in the international health and wellness space.
Below are the highlights of the interview:
Please brief our audience about Swanson Health, its values, and how the company has been positioned as a leading player in the nutrition space.
Swanson Health was founded in 1969 in Fargo, ND with a mission to offer pure and potent health products at a great value. Over Fifty years later, Swanson Health continues to innovate science-backed vitamins and supplements, delivering wellness solutions that help people live simply healthier together.
Swanson Health prides itself on being a TRUSTED brand for our loyal customers with years of experience delivering high quality, science backed health products for the mind, body, and home. Swanson Health is a leading online and catalog marketer of Swanson-branded and third-party healthy living products, carrying over 18,000 health and wellness items including vitamins, minerals, supplements, sports nutrition, natural food, and beauty products. In addition to our North American base, Swanson services consumers globally through online operations and distributors in 51 countries.
What prominent products does Swanson Health offer, and how are these making an impact on the industry and your customers?
We offer over 1,800 differentiated Swanson-Brand products that are tailored for our customer’s needs. Although we have products like Probiotics and Letter Vitamins, such as Vitamin D that are top sellers, we like to take a holistic approach to our assortment and know that our customers have many needs, and we want to make sure that we are taking care of those individual needs.
Our team of scientists & wellness experts research & carefully select innovative, natural & nourishing ingredients you can trust. We test internally & externally to guarantee pure, potent wellness products. The result is an offering of meticulously curated wellness products—only the best, selected by those who know best.
Being an experienced leader, share with us your opinion on how the adaptation of modern technologies such as AI, big data, and machine learning have transformed the health and wellness industry and what more could be expected in the near future?
Being a DTC company from the beginning has positioned Swanson to leverage its rich customer data to create truly personalized experiences. As operational abilities grow to meet the analytical horsepower within the space, we expect consumers to have more relevant interactions with product providers like Swanson to optimize their supplement regime more closely to their needs.
Taking into consideration, the current pandemic, and its impact on global economies, how are you driving your company to sustain operations and ensuring safety of your employees at the same time?
Being a vertically integrated company meant that we had several personnel that had to be on site versus work from home. We created an internal COVID task force leveraging our strong health and science expertise and have been able to establish protocols that limited exposure to our team members. We were able to work throughout the pandemic with very limited issues. This was a testament to our employees and management teams to take the proper precautions to ensure the safety of our team and our customers.
A few decades ago, our grandparents would have raised their eyebrows high on hearing about nutritional supplements.
Today, the nutritional supplements market is riding the highest, and some of our grandparents may also be popping these supplements without even slightly raising their eyebrows.This market has seen exponential growth in the past decade, with more people becoming increasingly conscious of their health.
The Covid-19 pandemic has only propelled the demand for nutritional supplements.Suddenly everyone is becoming more health-conscious than ever and is opting for health supplements to boost their immunity and make up for the nutritional deficiencies.
That vitamins (vital-amines) can improve your health is no secret.The nutritional supplements market was already flourishing pre-Covid-19, courtesy of the increased health and fitness awareness among people worldwide.
Popping supplements became a ritual to improve dietary benefits and enhance immunity.
These supplements contain vitamins, minerals, herbs, and amino acids mainly.With chemical fertilizers and hybrid crops, the quality and quantity of nutrients have also deteriorated, giving rise to the need for nutritional supplements that we otherwise got naturally from our diets.
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The Global Polyvinyl Alcohol Fibers Market Research Report - Industry Analysis, Size, Share, Growth, Trends and Forecast Till 2026 gives an evaluation of the market developments based on historical studies and comprehensive research respectively.
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According to a research report "Cognitive Assessment and Training Market by Assessment Type (Pen- and Paper-Based, Hosted, Biometrics), Component, Application (Clinical Trial, Screening & Diagnostics, Brain Training, Academic Research), Vertical, and Region - Global Forecast to 2021", published by MarketsandMarkets, the cognitive assessment and training market size is expected to grow from USD 1.98 Billion in 2016 to USD 8.06 Billion by 2021, at a Compound Annual Growth Rate (CAGR) of 32.3%.Browse 63 market data tables and 47 figures spread through 150 pages and in-depth TOC on "Cognitive Assessment and Training Market - Global Forecast to 2021"The major forces driving this market are aging global population, increasing awareness about brain fitness, and advancements in technology.
The growing market for cognitive solutions and increasing demand for brain training by next-generation tech-savvy population are contributing to the growth of the cognitive assessment and training market.Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=1039Clinical trials in terms of application is expected to hold the largest market share in the cognitive assessment and training market during the forecast periodClinical trials are mainly used to identify, measure, or monitor cognitive impairments and cognitive changes.
The assessment of cognitive functions is an integral part of decision-making during clinical drug development, as certain drugs can have an impact on the cognitive capabilities of the brain.
The market is expected to contribute the highest revenue for vendors offering clinical trials.Education vertical is expected to grow at the highest CAGR in the marketCognitive assessment solutions and services are used in the education vertical for screening prospective candidates for schools or colleges.
The leading cognitive assessment and training vendors for this vertical are Pearson Assessment and CogniFit.North America is expected to contribute to the largest market share and Asia-Pacific to grow at the highest CAGRNorth America is expected to hold the largest market share and to dominate the cognitive assessment and training market from 2016 to 2021, due to the increasing awareness among population about adopting medication for cognitive diseases.
The new generation in this region is more concerned toward the benefits of cognitive training, which is not just limited to patients with cognitive dysfunctions.
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Taking the analysis further, the study helps readers get a better understanding of the trends characteristics of the emerging markets, including government regulations crucial to growth of such markets.
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