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4 Strategies for Building Links Through Content Marketing

Jason Richardson
4 Strategies for Building Links Through Content Marketing

4 Strategies for Building Links Through Content Marketing:

Link building is one of the most challenging aspects of SEO. However, it has an enormous influence on your website’s SERP rankings. Time and again, almost every ranking factor study shows the significance of links. Simply described, link building is the means of increasing the amount and quality of inbound links to a webpage to improve search engine rankings. Given how often search engine algorithms change, building authentic backlinks is somewhat challenging. Content marketing has become a powerful means of increasing sales, revenues, and traffic in businesses these days. If you have high-grade marketing content for your website supported by relevant backlinks, then the sky is the limit for you.

However, writing plain text with good language is not enough to attract a new audience to your website or even retain the existing one. The central concept behind writing content with backlinks is basically to touch the top of the SERPs (Search engine result page). With this, whenever a relative keyword will be hunted for on the browser, it’s going to display your website on the result page. This pulls much traffic as almost 60 percent of the people just click the first page links.

Well, if you are still wanting to write your own content and create links for content marketing then don’t bother, we are here for your help. Here we are going to discuss the best 4 strategies to build links through content marketing.

1) Guest blogging for authority, expertise, and link building:

"The advantages of blogging for businesses have been demonstrated time and again. Business sites with blogs get, on average, 97% added inbound leads. Guest blogging enhances your credibility, and authority and encourages relevant traffic to your website. To find motivation for blog topics in your niche, type the keywords into Google and check out blogs for the best results. Create a bank of ideas and pitch to leading industry e-magazines and publications consistently." says Marc from Step By Step Business.   

2). Build backlinks by pillaring pages:

"What is a pillar page? It is a separate page that includes all aspects of a topic. For example, you can write a pillar page about a broad topic such as SEO. And then, pieces of group content around “technical SEO”, “blog SEO”, “off-site SEO” and “on-page SEO” that have more specific keywords within a topic. The pillar page is a centralized hub that is larger than a blog post. It is hyperlinked to cluster content blog posts." says JJ from Docutec.

3) Create Interviews and roundups:

"This sort of content is known as “ego-bait” – everyone prefers to talk about themselves and their work. If you reach out to bloggers and domain experts, many of them will be happy to contribute to your roundup article as long as their site gets a link back from you. Featuring an expert or a domain specialist with a faithful following and widespread knowledge will get you backlinks as readers are likely to keep referring to advice from an expert. To make the most of this strategy, evaluate whether the influencer or expert you are reaching out to is in the habit of linking to sources that feature their inputs. When you promote the article on social media, tag their titles so that they can retweet and share your post on their feeds for social amplification." says Jason Ball, Director at Considered Content.

4)Broken links strategy can attract links with minimal effort:

"A broken links strategy is a lesser-known and extremely useful option if you don’t have the time to make new content from scratch, then. It includes finding web pages on an external site with dead links. Then, request the site owner to substitute the dead link with a link to your site highlighting similar content. The reason this strategy works so well is that when you tell others about the broken links on their website, they instantly realize how they could pull penalties from Google. Therefore, they are happy to substitute it with new links." says Mark Osborne, Director of Prestige Roof Lanterns.


One of the best (and possibly scaleable) strategies to build links for your SEO campaign is still content marketing. With content, you can accomplish so much more than merely writing it and hoping for links. Instead, look for actual signs that people are interested in your material BEFORE you create it. Then, once you have something amazing, reach out to those people and ask for a link. Already, they've indicated that they'll connect to it. Know that this tactic is built on the hustle. You must force yourself to constantly seek out these content ideas, identify them, really ACT on them, and then work your tail off to seize every worthwhile opportunity.  

Jason Richardson
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