With technological advancements, things are going digital and virtual fast. On the other hand, the global pandemic has completely changed the lifestyle of people. Several new technologies have come into existence while many existing technologies have become popular after the pandemic. One of the popular technologies that have grabbed people’s attention is virtual communication. Yes, virtual communication has become a trend these days with the emergence of video conferencing. Many businesses are using video conferencing to reach their potential clients for the purpose of selling their products and services. This way of selling products and services is known as a virtual sales pitch.
Further, virtual sales pitch has come into existence with the popularity of video conferencing. Most sales executives have connected virtually across the globe to sell products and services during the lockdown. You can say, one in every five salesperson have used new technologies to keep connected with their potential clients.
Research performed by Gartner shows the increase in remote working trends and virtual meetings. Even most of the businesses think to move permanently toward remote working.
Moreover, converting a virtual sale is another challenge which is why we are creating this guide for you. In this article, we will talk about the same. We will share 5 effective tips to start a virtual engaging sales pitch. So, keep reading this guide and become an efficient virtual salesperson.
- Remember the message you want to deliver
In an ideal sales pitch, you usually need to make your clients aware of the key points and benefits of your products and services. In addition to providing knowledge to your clients about your products and services, you need to deliver two additional important messages. They are the following:
- Ensure security and reliability
In this digital world, security and reliability have become a big issue while connecting to an individual online and buying a product or service. So, it becomes vital for you to deliver a message that shows security and reliability in your product and service. Moreover, in other words, you have to ensure your clients that you are a reliable service provider and you are not making them fool.
- Ensure flexibility and personalization
No one wants to spoil their valuable time in a meeting where they don’t get any value. So when you are in a virtual meeting with your clients, make sure you interact with everyone and you are flexible towards them. You need to show clearly what you can offer for them and how you are adding value to their life through your products and services.
Further, go through proper research for the business or client before you contact them virtually for your sales pitches. Moreover, make sure you are delivering a message in a way they can understand and communicate. Also, ensure your clients that you are catering to their needs through personalized service.
- Learn the right way to deliver a virtual pitch
Physically reaching clients for selling something is far different than virtually contacting someone and convincing them to sell something. It can be challenging for you to close a sales pitch in a virtual meeting using conventional tips. However, you can make it possible by trying some simple ways.
The first thing you have to do is to keep your conversation short and try to deliver the sales pitch content by taking care of the client’s interest. You may have more information but think from the client side if they are interested in your sales pitch. Let your client clear their doubts and try to give your best on this side.
Another thing you need to keep in mind is that you are going to present yourself through a video call. So, you don’t have to be more casual like a friend. It is OK to have friendliness in your behavior but remember that you are in a virtual meeting with your client. So, before starting a video conference, make sure your body language, appearance, and demeanor. Also, look at your background especially when you’re working from home. These two things will take your sales pitch to the next level.
- Use all kinds of software to support your clients
There is much software available to facilitate video conferencing like Zoom, Microsoft Teams, Google Meet, etc. You might be using any of these software or all but you always have to keep yourself toward your client-side. That means you should have all kinds of video conferencing software installed in your system. This way, your clients will be able to connect using the software of their interest.
Further, instead of only telling about your product or service or anything else to your clients, try to talk to them by showing data, infographics, charts, and PowerPoint presentations.
- Take the most out of technology
Another way you can try to benefit your clients during a meeting is through the latest technologies. You can transform the simple screen using embedded media and remote VR programs. Further, go through proper research and choose the best technology to provide value to the people you can connect with.
- Meet briefly and often
Don’t bother your clients by delivering a long meeting. Longer screen time can create boredom for the meeting’s participants regardless of the technology you are using to make the meetings engaging and eye-catching. The best way to deliver a longer session is to create different sessions of shorter duration. Value your client’s time and let them breathe.
These are the five tips on how to plan an engaging sales pitch. You can use these tips for your next virtual sales pitch.
