A step-by-step detailed guide on how to set up YouTube TrueView in-stream ads to boost brand awareness and increase traffic for your brand or business.
Did you know that video is one of the most powerful tools you can use to promote your business and brand in 2020?
You can take advantage of this trend by using video discovery ads on YouTube.
Learn all about TrueView video discovery ads in this Google Ads tutorial.
Anyone who has ever attempted to watch a YouTube video is well aware of the numerous ads that are bound to appear either before, or in the middle of the video.
They show great diversity and have a reach that spans well beyond any geographical limitations.
Based on the main goal of your campaign, you can choose from the following for your YouTube video ad:Leads and Website Traffic which are the best options when you are driving traffic and aiming to generate good conversions from your YouTube ads.Product and Brand Consideration which provides an opportunity to generate more awareness about the brand and for putting your product in front of a good target audience, including influencers who are capable of carrying the marketing forward.Brand Awareness and Reach which is typically used to generate brand buzz and includes more options for the types of ads.After you have made this decision, you begin to focus on the length and the properties of your ad, as well as the amount of viewership you are expecting from it.TrueView Ads (In-stream or In-display)These are ads which run before, during, or after the video, and are used primarily for increasing the awareness about a product or a brand.
They can usually be skipped after a period of time, and hence, come with the ever useful skip button.
The payment for these advertisements is subjective since you are only required to pay if the viewer watches the entire video, and not if it is skipped.Moreover, it will also increase your viewer count, essentially providing free social proof, since the views are counted per user, and not with respect to the duration of the ad they watch.
Although certain video publishers have no issues with such advertisements exceeding 30 seconds, it is never a favorable idea to force viewers to watch ad videos, and they should be kept fairly short to retain as much attention as possible.
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