A Beginner’s Guide To Real Estate Facebook Ads

Facebook presents a massive opportunity for real estate agents and brokers to generate leads. While its promise of great ROI can be exciting, it isn’t exactly a walk in the park.

For those new to real estate Facebook ads, launching a Facebook campaign can be as challenging as selling a house to someone who’s not in your target market.

Lucky for you, though, we’re here to help you gain the right knowledge in getting your ads up and running!

What is Facebook Advertising and How Can It Help Your Real Estate Business? 

Gone are the days of door-to-door campaigns, cheesy jingles on the radio, or scanning through directories. Today, 66% of people are logging on to Facebook every day.  It means you get a higher chance of targeting a specific audience on Facebook than on any other platform, and even more so when you consider the impact of real estate advertising VS traditional real estate marketing.

When done correctly, real estate agents can generate and convert more leads through Facebook ads with minimal effort and a smaller budget.

Since Facebook is a visually-oriented platform, it’s easy to pique the buyers’ interest just by seeing photos of a home. Coupled with a compelling caption and a good call-to-action button, real estate professionals can quickly capture potential clients.

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Real Estate Facebook Ads For Beginners

Let’s take your social media ad campaigns to the next level. Get started with these tips!

Target the Right Audience

Facebook offers a plethora of targeting options. All you have to do is use them to your advantage, especially the following:

• Target by Zipcode (for instance: targeting zip codes where your recent customers are moving from)
• Target the Age Ranges Who Are Most Likely To Buy
• Target By Income
• Target Individuals Who Are Likely To Move (Check out Residential Profiles under Behaviors)
• Target Lookalikes of Previous Customers (Do this by uploading a list of past customers and let Facebook do the rest)

Leverage the Power of Video Marketing

Forget about how cumbersome creating and editing videos can be. It’s time to amp up your game because we all know how effective video marketing is! Whether it is a 3D tour or behind-the-scenes footage of your site visit, your customers will pay more attention to your ads because of the solid feeling they get through videos.

Make Use of the Carousel Ad Feature

When looking for a product, especially a home, you would want to see every corner of the house, right? Or maybe have more options than just one property? Carousel Ads are perfect for all these!

Plus, you get to make most of the ads by uploading multiple images in just one campaign!

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Make Sure Your Ad Copy is Complete and Convincing

Ad copy matters and you want to make sure you have included all the essentials before launching your campaigns. Here’s some basic information you have to keep in mind:

• A detailed description of the property
• Transparent list of flaws and damages
• A detailed list of amenities and utilities included
• Include the Pros and Cons (Hopefully, more pros on this one, like close to the school or hospital, near the mall or a park, etc. )
• Exact Location
• Price
• And Other important details like dates in correlation to the property for sale/rent.

Set a Budget and Stick To It

If you want to see if your ads are working, you’ll have to keep track of the money you’re about to spend and stick to it. If you think you need to adjust your budget, you can do so but still, keep notes so you can determine what is best for your brand.

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Finding The Best Partner When It Comes To Facebook Advertising

No time to learn and experiment? We’re here to take the guesswork out of Real Estate Facebook Ads. With our skills and expertise, we can provide you with a better ROI. Contact us today.

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