Suppose you have been paying attention to the recent changing patterns in the relationship between a brand and its consumers. In that case, chances are you have been successfully exposed to an omnichannel retail strategy. As the path to purchase involves increasingly more channels and more devices, some retailers are getting very creative to target their audience and constantly engage them. The product configurator software is another way to help fashion and luxury brands communicate with buyers. Companies can allow their end-users to design their apparel, footwear, caps, handbags, jewelry, and many other fashion products. The customization tool enables brands to seamlessly communicate with one another and integrate different sales and communication channels to deliver a customer experience that is convenient, consistent, cohesive, and holistic.
Product Configuration Tool Provides Business Solutions to Boost Multichannel Technique
For fashion brands must have a strong omnichannel presence, and recent studies have proved that their efforts are paying off! It has been found out that retailers with a strong omnichannel strategy enjoy retaining customers by 89 per cent compared to those with a weak strategy with a 33 per cent retention rate. The events in the last year have transformed the world and have also altered the relationships between retailers and their consumers. The increased health and safety concerns and advancing technologies are reshaping the experiential nature of customers. Digitally enabled commerce is redefining the customers' relationship to the physical retail environment and digital portals. Today, retailers are willing to build consumer-centric strategies, which make their products available anywhere and anytime. The cherry on the cake is that the products are available on the channels where their customers seek them. It is undeniable that best-in-class operators maintain a cohesive brand experience across platforms that allow them to better position themselves and set different preferences of various sales channels. This also allows them to engage with customers better and drive conversions. It is evident that omnichannel retail strategy brings a lot of advantages for buyers as well as brands, and the privilege to take your omnichannel strategy to the next level contributes to enhancing retailer-customer relationships. The better you serve your buyers, the more you can strengthen your association.
As a result, almost 50 per cent of retail CFOs in the US are pursuing a digital transformation this year, according to eMarketer. Additionally, 64 per cent of CFOs are even planning to increase their investment in their ecommerce spend within a year. Of course, mobile, social, and physical commerce isn't too far behind on the priority list. Therefore, fashion manufacturers and retailers are doing everything to ensure that delivering a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver. In the current post, we have highlighted various factors and ways that help the fashion industry revamp its customer experience and boost its online sales.
Let us look at the numerous elements that prompt the growth of the omnichannel strategy in the fashion industry:
1. Blends Physical and Digital Customer Experience
Multichannel marketing and retail are evolving with time, and it is exactly how it sounds. Fashion brands are using many different channels to drive customer engagements and sales. For instance, two different channels, physical retail location and a website, are being used by brands to market and sell their products. Traditionally, these two required different marketing strategies, including a different customer journey for each buyer. But thanks to advanced technology, fashion companies are able to close the gap between online and offline experiences. Even during the pre-pandemic era, ecommerce was growing, but after March 2020, ecommerce growth exploded.
Nonetheless, it is essential to realize that consumers haven't completely given up in-store shopping; instead, they want a more blended offline and online experience. With the inception of Augmented Reality (AR) applications, brands are better positioned to offer an in-store shopping experience that allows their buyers to preview the product before they buy it. The tool gives online shoppers a view into how your products will fit into their lives or space. Several ecommerce merchants are using AR technology to let their buyers have an option of virtually trying on and previewing it to see how clothes and other accessories will look on them.