Going multichannel allows you to expose your products to different kinds of customers, generate more revenue, and expand your brand presence. As running an eCommerce retail can be tricky already, it gets even tougher when you plan to expand your business to multiple sales channels.
As you shift tomultichannel sales, you are likely to encounter commonly faced challenges associated with managing channel-wise inventory. To help you kick things off, let’s understand the most common inventory challenges and their possible solutions.
Multichannel Inventory Challenges
Overselling/Underselling
If your inventory is not optimized for each channel separately and isn’t updated in real-time, you may end up selling the same product (SKU) to two different customers. So, not having sufficient inventory can cost you unnecessary cancellations, order delays, and terrible reviews across the sales channels.
If you’ve overestimated the demand and assigned too much stock to a sales channel, it could lead to a loss of revenue, or drain your financial resources restricting your future investments.
No Inventory Visibility
Orders can come from anywhere, and customers expect a seamless shopping experience irrespective of the channel they choose. Therefore, it is essential that you consistently keep track of your inventory across all your sales channels.
Tracking your inventory manually restricts you from complete visibility and complicates your operations. The volume of manual errors, mishandled or unassigned stocks, etc. keeps on rising because the inventory tracking is not optimized properly.
https://my.selluseller.com/en/resources/blogs/top-multichannel-inventory-challenges
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