How to become a freelance Digital Marketer
What is a freelance digital marketer
A freelance digital marketer works for himself instead of working in a company, he earns through individual tasks given to him by his clients. A freelancer is his own boss,he can complete his clients work from home itself at the ease of himself
Importance of Soft skills in freelancing
Soft skill like communication is the most important in freelancing,you should be able to convey your msg to the client. What is the use if your client is not able to comprehend what are you trying to say ? I always believe that your softskills should be given more importance than your academic skills, ofcourse your academic skills are imp but again those skills are of no use if you cannot handle a client by your soft skills
Here are some important softs kills you need to ace your career as a freelancer
1.Communication-as discussed before you should be able to communicate properly to your clients,you should be able to to tell your plan,strategies and you should have strong convincing power.you will meet different types of people everyday and communicating with those can be difficult but not impossible make your communication skills stronger and you are good to go
- Believe in yourself – you need to believe in your skills,your work and if you are confident your clienets will be confident and vice versa.To believe in your skills you need practice, before starting your freelance journey make sure you practice each and every to ld needed for digital marketing, practice makes man perfect and confident
- Time management-freelancing is a job which doesn’t have any fix time you can work according to your need which is great but this can become a disadvantage if you do not manage your time properly. Here being disciplined is the key and discipline comes from your daily habits. To avoid meetings,presentations,invoices all in once Make your weekly plan and stick to that.schedule your timings and days properly to avoid any mess. Remember YOU are your own boss.
4.Negotiating skills- convincing client is essential in order to give your services to them. Negotiatings skills are must they should not fool you and you should not lower your standards for them, you have your worth,know your worth, you need clients for a long run so make sure to build that relationship with them
- Creativity and curiosity- Digital marketing is a creative field and you should be updated with latest trends and technologies, it is a constant process of learning and implementing,as a freelancer you will learn and along with that you will apply your skills at the same time, experiment with your skills and always bring some new to the table
Now lets talk about Technical skills you will need
Now that we have discussed how soft skills are extremely important part of a freelancer’s life lets get into some technical stuff
Technical Skills needed for digital marketing
1.Build skills needed for your field – this is obvious that you should be expert in your own field of digital marketing be expert in any one field like for SEO tool like keyword planner would work for SEM google ads for email marketing mailchip etc
- Build your website- freelancer should have his website,it’s a must have for any freelancer, your website shows your work,your skills added to it you can create your website on wordpress, or you can hire a developer who can help you building your website
3.Start a blog- being a freelancer you should have your present everywhere, start your blog on blogger.com and post about topic that your audience needs, make your blog in such a way that your audience should turn into potential customers. Afterall that’s what we need for our business right? You can also earn by blogging, have a clear ida about your topic and be consistent in your posting schedule and by the end of the day your efforts and hardwork will pay off
- Build your personal brand- we should always keep in mind that our freelancing journey is going to turn into business, digital businesse are growing so much and to turn your business online, as a freelancer you should have active social media accounts, Instagram,facebbok is a great way to target your audience and to get more reach as well as engagements. You can also do off page seo techniques to drive audience to your websites , social media accounts
There are so many factors to be considered while doing freelancing but these are some of them that I have mentioned , I hope this article was helpful for you. All the best for your journey
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Induce amazement in the customers through beautiful creative videos.What are animated explainer videos?Explainer videos are brief animated videos which focus on elucidating the core business idea in an easy, engaging and persuasive way.
Their attractive visuals appeal to the attention of the viewer.Main featuresExplainer videos are short, precise and direct in their approach.
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