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Considering intent data will help you see which prospects are researching on third-party websites.
Customers turn to the Internet for solutions when they encounter a problem.
Prospects that are looking for products similar to yours should be identified.Using these behavioral signals, sales and marketing teams can prioritize accounts that show exceptional interest in relevant topics.
You get a great advantage over your competitors if you target prospects who are already engaged with your website, or who are already researching your area of expertise.
Taking this step could give you a competitive advantage.
It also allows sales teams to nurture leads throughout their customers' pipeline journey and buying process.
