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Back in the early days of the internet, it was easier to make your website rank high in Google SERPs simply by keyword stuffing: cramming in as many target keywords onto a page as possible, and watching your page hit page one of the search results.The result was a poor user experience for users of Google search: the first results for a search term weren't necessarily the best results, they were just the results for those SEOs who were most successful at gaming the system.But since the late 90s Google has become a far bigger and more wealthy company, and so it has put a tremendous about of resource into improving the quality and the UX of its search engine.
It's now far more difficult for SEOs to achieve a page one result for a keyword with high competition.But at the same time, in 2021 it's now more important than ever for new businesses to get good results from their SEO.
With an increasing number of online businesses all competing for customers, ranking on the first page of the SERPs can give a huge competitive advantage to the business.So what do new entrepreneurs in 2021 need to know in order to succeed at SEO for their business?
SEO stands for Search Engine Optimization, and it is the practice of actively working to make a given web page perform well in search engine results.
SEO services will all offer some aspect of this.
Make sure your website provides an excellent UXUX (user experience) is now a key aspect of acheiving a position on page one of Google's results pages.