It is a well-known fact that cannabis website marketing in Kelowna is far from easy. Add to that the complexities of the continuously changing legal landscape. In such a situation how can cannabis companies possibly market themselves? Well, though difficult marijuana website marketing in Kelowna is not entirely impossible. Now, to help our readers in this post we have shared the top 3 creative tips for building a successful cannabis marketing campaign.
Promote the purpose behind the cannabis business, rather than the cannabis themselves
It is a matter of rather common knowledge that marketing and advertising do not just aim to sell a particular product. Instead the main motivation behind investing in a cannabis website marketing in Kelowna campaign is creating brand awareness. Therefore, in order to promote your cannabis website rather than outrightly selling cannabis try to advertise the benefits, uses and the products containing cannabis such as snacks, fertilizers, medicines etc.
However, in case your website primarily sells cannabis consumables, buds or strains then selling your business through cannabis products or benefits might not be an option for you. In such a situation try promoting your business through sponsored ads.
Indulge in Email Marketing
Email marketing to say the least is one of the most crucial channels for cannabis advertising. Rightly so, not only does this channel give the cannabis websites freedom to talk about their brand and offer promotions but it also allows them to promote and market their cannabis products. In fact, the importance of email marketing for cannabis websites can be gauged from the fact that most cannabis companies around the world divert a significant proportion of their marketing funds towards email marketing. However, to build a successful email marketing campaign you probably have to do some lead capturing first. To do the same:
Offer Free Assets - One of the primary locations where you can capture the greatest number of leads are the landing pages. Now, to capture the leads on the landing pages offer the visitors free access to a webinar or some other free downloadable assets.
Newsletter and Blog Subscriptions - We cannot emphasize enough on the role of newsletter and blog subscriptions in building a successful email and content marketing campaign. By delivering newsletters detailing latest cannabis news, industry updates and articles. You can actually convince your customers to sign up for regular emails in due time.
Do Not Forget Radio Marketing
While most marketing channels around the world have shunned cannabis marketing. Radio is that one channel that still allows cannabis advertisements. However, while targeting internet radios, do remember that radio services accept cannabis advertisements but only at their own discretion.
Looking to invest in marijuana website marketing in Kelowna? Consider getting in touch with cannabis website marketing in Kelowna today.
James Connors is the author of this article. To know more about Cannabis Website Marketing in Kelowna Please visit our website: cannabiswebsitemarketing.com
With a highly experienced reach, premier green based digital marketing agency B3TA specializes in working behind the scenes with a dozen of the top leading industry influences via Facebook, Instagram and Twitter.
2018 has been an interesting year for social media marketing with many big changes and emerging trends that forced online marketers to quickly adapt to the new ways to stay in the game.
Digital marketing experts at B3TA recently talked about the biggest digital media engagement trends that are expected to be relevant in the next year.Having been in the industry for over two decades has allowed the B3TA team to ride through some of the biggest changes in the world of Cannabis Marketing, according to the marketing consultancy, timeliness of a marketing campaign has becoming increasing important over the last few years.
Recent analyses studying the relationship between the time which the content was published and when the audiences engaged with it showed that people are more likely to engage more on weekends and significantly less during the mid-week phase.
In addition, if the content pertains to a trend, it is equally important to be well timed to maintain the content’s relevance.
2018 has also been a big year for video content, according to YouTube’s official blog, over 1.5 billion user are logged in on the platform, who visit the site at least once a month.
Unfortunately, when it comes to marketing your cannabis business, whether it be a dispensary or affiliate product shop, you’ll quickly realize that it is an uphill battle.
In this article, we will explore the implications of legalization on cannabis marketing, how to develop content around cannabis marketing, and what type of cannabis you should be focusing on in your marketing efforts.
What Marketing Implications Came With The Legalization of Cannabis?
The only type of promotion allowed is where it cannot be seen by youth and the only advertising that is acceptable is factual and accurate information about the product such as THC and CBD levels and any information that would differentiate one brand from another.
This means that any business pages or groups that post about marijuana specials and products are in violation of the community standards and will be shut down.
These restrictions have made it so that companies must get creative with their marketing opportunities since the common practices of digital marketing are no longer available.
