Unfortunately, when it comes to marketing your cannabis business, whether it be a dispensary or affiliate product shop, you’ll quickly realize that it is an uphill battle.
In this article, we will explore the implications of legalization on cannabis marketing, how to develop content around cannabis marketing, and what type of cannabis you should be focusing on in your marketing efforts.
What Marketing Implications Came With The Legalization of Cannabis?
The only type of promotion allowed is where it cannot be seen by youth and the only advertising that is acceptable is factual and accurate information about the product such as THC and CBD levels and any information that would differentiate one brand from another.
This means that any business pages or groups that post about marijuana specials and products are in violation of the community standards and will be shut down.
These restrictions have made it so that companies must get creative with their marketing opportunities since the common practices of digital marketing are no longer available.
With the legalization of cannabis across most of the United States and Canada, a burgeoning tech sector has sprouted up, ranging from startups who are re-imagining how the industry should operate to innovative tech companies that offer streamlined business tools to dispensaries. Currently, we are seeing an influx of dispensary management software, cannabis app development leveraging custom mobile application technology, and companies centered around cannabinoid research blooming as the cannabis industry’s technical infrastructure grows.
MJ Freeway was able to integrate our existing hardware to their software and get it working on the first call, clearly they have done this MANY times!
Manage customer relationships to increase loyalty.
This is the industry’s most popular software upgraded and enhanced with features and capabilities that far outstrip the competition.
In fact, regulators have said our software helps businesses set the bar high for all other businesses.
It connects all your businesses across verticals, states, even across multiple countries tracking your assets with pinpoint accuracy and performance up to the minute.
Roll-up reporting simplifies executive reviews and increases the intelligence you need to make better decisions.
With a highly experienced reach, premier green based digital marketing agency B3TA specializes in working behind the scenes with a dozen of the top leading industry influences via Facebook, Instagram and Twitter.
2018 has been an interesting year for social media marketing with many big changes and emerging trends that forced online marketers to quickly adapt to the new ways to stay in the game.
Digital marketing experts at B3TA recently talked about the biggest digital media engagement trends that are expected to be relevant in the next year.Having been in the industry for over two decades has allowed the B3TA team to ride through some of the biggest changes in the world of Cannabis Marketing, according to the marketing consultancy, timeliness of a marketing campaign has becoming increasing important over the last few years.
Recent analyses studying the relationship between the time which the content was published and when the audiences engaged with it showed that people are more likely to engage more on weekends and significantly less during the mid-week phase.
In addition, if the content pertains to a trend, it is equally important to be well timed to maintain the content’s relevance.
2018 has also been a big year for video content, according to YouTube’s official blog, over 1.5 billion user are logged in on the platform, who visit the site at least once a month.
However, things have changed since the legalization of cannabis in the United States.
People are getting familiar with the herb and the benefits it can offer.
A lot of people consult medical marijuana doctors to understand how cannabis can benefit their health.
And when it comes to cannabis edibles, well, these products have their own fan base.
I mean, they are just so delicious!
If you are a cannabis enthusiast, you can never say no to a delicious cannabis treat.
It is widely being regarded as the new ‘Gold Rush’.
Legal cannabis sales in CA are projected to generate $2.6 billion in 2019.
So, if you’re planning to work, the cannabis industry is the place where you’ll strike gold!
Do you consider yourself a people person?
Basic awareness of the difference between indica, sativa and hybrids along with the effect of THC on the human body will probably land you the work.
This involves carefully removing the cannabis bud and the excess leaves to increase the visual appeal.
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