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Guest Posting: A Step-by-Step Guide to Getting Started

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Guest Posting: A Step-by-Step Guide to Getting Started

If you want to start guest posting but don’t know where to begin, this is the guide for you. Learn how guest posting can benefit your brand, plus eight important steps for setting up a plan that supports your marketing initiatives, expands your brand reach, and connects with new customers.

The post covers:

  • What guest posting is
  • The benefits of guest posting
  • Eight steps for executing a guest posting strategy

What Is Guest Posting?

Guest posting is the act of contributing content to another person or brand’s website or blog.

This tactic is also known as guest blogging.

In guest posting, a writer acts as a contributor or guest author and submits content to a publisher. The writer provides content to a site that doesn’t belong to them or any of their organizations in an attempt to support their marketing, PR, and SEO initiatives.

Here is a guest blog post example on the Alexa blog. Will Chou, the writer, submitted a guest post to us, the publisher.

guest posting example

 

Guest posting example by Will Chou on the Alexa blog

 

What Are the Benefits of Guest Blogging?

Guest blogging works well as a marketing tactic because it’s symbiotic. It benefits both publishers and writers.

We create a well-researched content copy that incorporates the client’s website URL in a ghost-written style. Quality, white-hat links built with a robust guest posting strategy add power to the existing backlink profile, which equals to higher search ranking and increased website traffic.

  1. Guest Posting
  2. Guest Post Service
  3. Boost Your Backlink Profile
  4. Guest Posting Strategy
  5. Outreach Guest Posting Services
  6. Blogger Outreach Service

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