A greater number of consumers seeking a balanced link between diet, and health are expected to drive the global functional food market. With global F&B space incessantly witnessing new launches in the functional/fortified category, sales of functional food and beverage products are projected to remain on an uptrend. Fairfield Market Research in its new upcoming study will reveal how the growth of functional food landscape is likely to unfold over the period of near future. An expanding consumer base seeking quality sports nutrition will remain a strong booster to market.
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Critically growing need for consumers to meet their daily recommended fibre intake is another key factor contributing toward escalating demand for functional foods. Brands are innovatively fortifying even the consumer favourites like cheese, bakery, fried items, sauces, and beverages with fibre to promote them as digestive products. This is projected to significantly drive market for functional foods.
Cardioprotective Diets to Secure a Place for Functional Foods
The report suggests that the rising chronic disease prevalence worldwide has been compelling consumers worldwide to consider their nutritional deficiencies on priority, which gives a boost to dietary/nutritional supplements. This will remain a prominent factor bolstering functional food sales. A quarter of the global functional food market valuation is represented by the cardiovascular health segment. While an expanding consumer base has been refraining from red meat consumption considering its potential hazard to heart health, it has been translating into growing inclination towards functional foods like flaxseed, oats, stanol-ester margarine, and psyllium that benefit cardiac health. Surging incorporation of functional foods in cardioprotective diets is expected to favour market growth.
Pre and Probiotic F&B to Uplift Functional Food Sales
Blooming interest around pre and probiotics has been pushing the market potential of functional foods like cheese, yoghurt, kefir, and cultured buttermilk. These products are expected to continue experiencing growing demand for a wide range of consumers from infants to elderly chronic disease patients. Probiotic functional beverages will most likely remain popular, especially among the expanding health-conscious consumer population. Popular trend waves like gluten-free, dairy-free, sugar-free, and vegan will further extend their support to market growth.
Asian Consumers Uphold Functional Food Sales with Preferential Shifts
Capturing the maximum revenue share in global functional food market, Asia Pacific continues its lead, exhibiting an extraordinary rate of growth. The Chinese market especially presents a strong fertile ground for sales of fortified, naturally healthy, organic, and better-for-you products in its F&B space. Brands are expected to make it a point to place greater emphasis on including traditional Chinese herbs in their functional food product launches. India also reflects lucrative growth potential for functional food market. The US market has been gaining from rapidly growing popularity of functional F&B products. Functional beverages are especially likely to remain attractive in terms of revenue generation. Brands have been particular about selling a majority of their line-ups through large supermarket chains like Lidl, Tesco, and Aldo rather than relying on speciality stores.
Market Leaders in Functional Food Space
Mondelez International, Danone, General Mills, The Kraft Heinz Company, Dean Foods, Nestle, Unilever, Kraft Foods Inc, Marico, Yakult Honsha, Stonyfield Farm, Inc., Sanitarium Health, FrieslandCampina, Raisio Group, and Kellogs
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