We always love the services provided by the event management platforms when it comes to planning and conducting events for businesses and brands.
According to experiential marketing statistics, event management solutions can help a company improve attendees by 20%, productivity by 27%, and cost savings by 15%. Sometimes the most recognizable name in the industry is not enough for the work done.
We've tried our hands on a variety of event management software, such as Eventbrite, but we occasionally need to invest in new tools and platforms, so you should give it some thought when selecting event management solutions for your next event.
When you want to draw attention to your company or brand, an event is the first thing that springs to mind. You might not be an expert in events.
When you want to draw attention to your company or brand, the first thing that comes to mind is an event. You may not be an expert in the field of event planning. To make your events memorable, you can employ a professional event management software platform to take advantage of best practises and multichannel marketing.
When it comes to selecting the best business for multichannel event promotion, we can assist you. Here are some things to think about when choosing an event marketing tool.
- Testimonials and Case Studies
Case studies and peer testimonials help to establish the company's reputation. You can draw on their knowledge and make decisions based on it.
- Products available
From the event planning stage to the completion, the organisation should be able to provide you with a wide selection of specialised services. You should be able to immediately post your event, customise it, and save time on listing and management.
- Simple to work with.
The instrument must be simple to use and understand. The platform should be easy to use and allow teams to make changes quickly.
Once you've figured out your requirements, you'll be able to choose the top Event Management Platform based on customer reviews, web rankings, price structure, and functional capabilities.
Top 5 Event Marketing Platforms in the World
Ercess Live is an event marketing powerhouse. Because of its benefits, this is at the top of the list. This company has created a number of tools to help you market your events. Multichannel event promotion, Email marketing for events, Linkedin marketing for events, and event landing pages are just a few of the items they provide, and the company is apparently working on many more so you can advertise your event easily and swiftly. Their Multichannel event advertising tool allows you to distribute your event to 1500 events and other websites, giving you an immediate boost.
Features-
- Transnational and Promotional email marketing
- Multichannel promotion to publish event on 1500+ websites
- Single-point dashboard to manage all the aspects of the events like attendees, RSVP, payment and other details
- Linkedin automation to target specific profiles
- Landing pages
Eventbrite
Eventbrite is a cloud-based platform for ticketing and event promotion. We're aware of it. Everbite is well-known for assisting businesses in organising, managing, and tracking events online. With Eventbrite, you can plan and arrange events such as workshops, conferences, and concerts. The software provides generic but helpful features such as the ability to create, host, and publish events, as well as the ability to join events. Eventbrite, on the other hand, falls short of providing a strong platform with unique and customised offerings.
Features-
- Creating, organizing and promoting events
- Online selling of tickets and tracking the same
- Creating customized event pages and emails
- Managing customer data in real-time
Eventzilla
Without Eventzilla, our list would be incomplete. It's an online event marketing solution for event marketers who want to advertise and manage virtual events. Eventzilla provides free internet services such as event creation and posting. You can charge guests fees for services and credit card processing while computing the price of the event, among other things.
Features:
- Assists in the creation of customised websites and landing pages for businesses.
- Accepts payments from a variety of companies' payment channels.
- Provides marketing options for event promotion across several channels.
Cvent
Cvent is an event marketing platform that streamlines the planning and execution of events. Throughout the event planning process, they collect and analyse your data. You can make smarter selections with their personalised reports and analytical data. The software is a tad pricey, but it provides reliable event planning and management options.
Features:
- Venue booking with individual hotel bookings, trip itineraries, and badge check-ins are some of the features.
- Large-scale event planning and management tools
- Speakers can add their bio and photo to a digital library using technology-based RFID tags for real-time attendance tracking.
Splash
Splash is a savvy internet event promoter. They provide comprehensive services such as event promotion, online check-ins, and online access to event data. The tool is ideal for small gatherings. They do, however, have a limited collection of internet resources for planning medium to large-scale events. They also don't provide template customization.
Features:
- They provide tools for event planning and marketing.
- You obtain information on customers and events.
- Process of registration and publication is simple.
- Manages the event's website and landing pages.
EventsFrame
EventsFrame is a simple event ticketing platform that streamlines the registration and ticking process. The software is simple to use and may be used to organise virtual events such as conferences, workshops, and webinars. They have a lot of designer landing pages that you may use to make your tickets website. They're completely adaptable.
Features:
- Website and landing pages that can be customised
- Maps and Google Analytics are combined to track events.
- Integrations for webinars as a whole
- Email integration tools
Ticketbud
For first-time event marketers, Ticketbud is a wonderful platform. They provide a comprehensive spectrum of event promotion services, including event creation, promotion, and ticket sales online. Attendees benefit from easy check-ins and point-of-sale scanners. They also provide post-event reconciliation for the organisation to analyse.
Features-
- Face Pixels integration for tracking promotions is one of the features.
- For event management, there are integrations with Salesforce and Zapier.
- URLs can be customised in a variety of ways to track the effectiveness of a campaign.
Conclusion
After carefully evaluating client comments and the solutions provided by Event Marketing Platforms, we prepared the list. If you employ the right event marketing platform, you should be able to scale your events. All of the above-mentioned event marketing firms offer a wide range of event planning and promotion services. However, here are some pointers on how to find the perfect fit for you:
Choose a platform that meets your needs.
Make a financial plan.
To have a better grasp of the tools, try a free trial or demo.
Request scalability and enhancements as your events expand in size.
We hope you find this essay to be informative and that you have discovered the best option.
