WHAT ARE THE UPCOMING SOCIAL MEDIA TRENDS FOR DIGITAL BRAND CAMPAIGNS IN 2022?

The digital marketing landscape develops so rapidly that it's nearly hard to predict what prospects the future of digital marketing will bring. We've seen new technologies, a social media backlash, and influencer marketing mature from its early days as a legitimate and strong marketing channel in its own right during the last year or so. There's a lot going on! So, the big question is, what new or existing digital marketing trends might we see as we head towards 2022?

But before getting into the upcoming social media trends, let’s first learn how you can successfully build a digital brand. 

How Can You Build A Successful Digital Brand?

Digital branding is a strategy that uses the Internet and other digital channels to create a brand - a company's unique identity or image. It enables companies to expand their reach across several platforms and produce a steady stream of leads. You can build a successful digital brand in 4 easy steps:

To Introduce Your Company, Create A Brand Logo

Because a logo is a sign that symbolizes your firm, your consumers should be able to recognize it immediately. An excellent logo reflects the goals and values of your company.

Business Website

Your website serves as a virtual marketplace. As more people turn to the internet to learn about businesses, having a website is becoming increasingly important. The content of the website should offer genuine and consistent brand message statements that adhere to the company's fundamental values and cultures.

Create A Distinctive Visual Identity To Help You Stand Out

A brand's identity, purpose, and aim may be graphically expressed in a variety of ways. Typography, iconography, data visualization, photographs, movies, motion graphics, and so on are examples of visual elements. When it's all said and done, the logo, colors, and other visual aspects should all come together to produce a distinct style for your company.

Search Engine Optimization

The technological method of ensuring that your brand and its products are easily accessible on search engines is known as search engine optimization (SEO).

What Is the Fastest-Growing Social Media Platform 2021?

Although Facebook remains the most popular social media network, Tik-Tok has witnessed the most rapid development of any social media platform. The video-based network, which only launched five years ago, is currently ranked sixth in terms of monthly active users (MAU).

Meanwhile, Instagram has had rapid growth and now ranks fourth in terms of MAU. As a result, the number of social media channels available to companies seeking to reach an audience is expanding and evolving. Facebook used to be the go-to spot for all advertising, but an older demographic now prefers it. Instagram has attracted Gen Z and Millennials, while Tik-Tok is on the rise.

What Is The Biggest Online Marketing Trend Today?

New techniques for marketing during a crisis, social media trends, artificial intelligence use, and improved ways to handle customer service are anticipated to be among the digital marketing predictions for 2022.

The following is a list of the top ten digital marketing trends for 2022:

AI-Powered Marketing and Support Technology

Artificial intelligence has been extending what's possible in the realm of digital marketing for a while, but over the next few years, we'll witness exponential jumps in what this technology can do. As machine learning algorithms get more advanced and are able to mimic human beings with almost eerie precision, chatbots will become a customer service standard and will begin to replace real humans more regularly.

Chatbots enable you to take advantage of this trend without putting extra strain on your workforce and resources. Marketing is becoming more conversational and individualized, and chatbots enable you to take advantage of this trend without putting additional strain on your staff and resources. Google is already using AI to improve campaigns by recognizing the most effective ad styles and language and automatically changing based on user interaction.

AR/VR development

According to Wikipedia, Augmented Reality is an interactive experience of a real-world environment in which computer-generated perceptual information enhances the things in the actual world. While virtual reality generates a lot of buzzes and gets people excited about large science fiction concepts, Augmented Reality is far more marketable. Experts expect that AR will continue to outperform VR in terms of market share. Augmented reality is rapidly being used by businesses to improve customer experience and increase revenue.

Mark Zuckerberg, the CEO of Facebook, has already staked his claim to the Metaverse shift, which could conceivably provide a way to combine the company's many social media and growing tech projects

Influencer Marketing

Influencer marketing has been around for quite some time, and it shows no signs of going away anytime soon. However, it is always changing. The reason for this is that customer expectations of influencer marketing are shifting.

Using a famous or well-known entity to market your items is no longer adequate. A crucial distinction in assessing whether people would trust a suggestion is having honest, likable, and informed persons make recommendations based on genuine experience with the product.

The Rising Popularity Of Short-Duration Video Content

Social media, which began as a platform for entertainment and enjoyment, has turned into a critical tool for marketers today. According to Statista, 91.9 percent of enterprises in the United States will continue to use social media platforms for marketing purposes in 2021. In 2022, this consumption rate might rise to 92.1 percent. Simply stating this truth demonstrates how dominating and impactful social media marketing will become in the following year.

Instagram has added a reel feature that lets advertisers make films that are only 30 seconds long. As a result, Instagram reels have gained traction and are currently more popular than stories and IGTV choices. 

Using Ephemeral Content to Increase Engagement

If the word "ephemeral material" is unfamiliar to you, consider how it applies to social media. Yes, we're talking about Facebook and Instagram Stories, which are popular short-form material that disappears after 24 hours. Stories are entertaining, interesting, and truly keep people on their toes! Brands are experimenting a lot with Facebook and Instagram's "Story" feature to give their consumers a peep into their world.

Customers should anticipate a lot more brand involvement in the coming days, with polls, quizzes, "behind the scenes" moments, spontaneous banter, office tours, and a whole host of other interesting material that will help them get to know a business better.