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Marketing Management Study Options

Abner Mares
Marketing Management Study Options

Marketing, isn't that something about advertising? Yes, advertising is an important part of marketing. But there is more to the marketing of a company: Experts understand it to be a strategy for the successful implementation of certain company goals: more sales, increasing awareness of a service, opening up new markets, setting prices, recognizing new needs of target groups and communicating the benefits to customers. All these tasks are part of the marketing of a company, advertising through all channels is a part of it. Marketing takes place in almost every company: Regardless of whether it is about a product or a service: The right target group has to be found. They have to find out about the product/service and ideally buy it. Customer communication via the Internet is becoming more and more important.

What Is Marketing Manager

Marketing as a large sub-area of ​​business administration is becoming increasingly important as a separate course of study. There are already around 60 Bachelor's and 80 Master’s degree programs that deal with marketing in the narrower sense. These specially designed courses are called, for example, Marketing Management, Sales & Management, Online Marketing or International Marketing. There are also numerous business administration courses with a marketing focus and related courses that focus on one area of ​​marketing: communication / PR, advertising, or event management. Since the degree programs with their individual focuses are so diverse, it is particularly important to get a good overview of the various study options and degrees.

Marketing - Study Opportunities

Marketing is a large sub-area of ​​classic business administration. There are now many specially designed courses for this sub-discipline. The universities offer this under the terms "Marketing Management", "Sales & Management", "Marketing" or "International Marketing", for example. These courses convey the basics of business administration, economics, and legal fundamentals. There are also opportunities to focus on such as online marketing, market research or psychology, and sales. Business English is an integral part of almost all of these courses.

These special courses are mainly to be found at universities of applied sciences, private universities, or academies, and some are also carried out as a dual system. In addition, there are courses that focus on a partial aspect of marketing such as "Advertising and Communication", "Event Marketing" or "Online Marketing". Occasionally, these courses can also be found at universities or technical colleges. Another way to study marketing is to choose business administration with a marketing focus. Business studies can be found at almost all types of universities. The choice is very large in this area.

Alternative, non-academic degrees

Some academies and distance learning universities hold courses in the field of marketing, which can be of particular interest to employed people, but also to young professionals. The IST Study Institute offers courses in the areas of sports marketing and tourism marketing. These offers are aimed at employees from these two sectors who want to deepen their knowledge in the field of marketing. The courses conclude with a certificate and do not constitute a university degree!

Broad, partly international professional field

If you complete a degree with a focus on marketing, you have a wide range of professional fields open to you. In principle, any company that wants to market a product or service at home or abroad can be considered. Depending on the size of the company, there are separate marketing departments. Smaller companies often fall back on external expertise - such as an advertising agency. Common areas of application/employers include:

·        Industrial and trading companies

·        Agencies (advertising agencies, SEO agencies, PR agencies, event agencies)

·        Management consultancies

·        Clubs / associations / parties

·        Service companies

·        Online trade

·        Sales of a company

·        The marketing department of a company

·        Market research institutes

·        Municipal administrations (city marketing)

The Tasks Of A Marketing Manager

Degree programs in the field of marketing qualify their future graduates for a career in marketing departments or for external expertise through practical relevance, business administration, and foreign languages. Specialists in marketing departments or agencies develop strategies on how a certain product or service can best be marketed. This includes product development, target group analysis, competition monitoring, pricing, and all advertising measures, from trade fair visits to social media appearances. Typical areas of responsibility for specialists and managers in marketing:

·        Product development

· Controlling/budget planning

·        Market analysis/market research

·        Public relations/advertising measures

·        human Resource

·        Project management

Study Planning Is Crucial

Since the field of tasks in marketing is so complex and diverse, it is important to consider which area is preferred in advance of applying for a degree. Are you particularly good at dealing with numbers and is that why you are most interested in controlling? Or would you like to advertise a new product on social networks? Would you particularly enjoy developing a strategy for sales or would you like to take care of human resources? Are you drawn to a certain industry such as tourism or the sports industry? These questions can help you to filter out your interests and to find the right course of study with a corresponding focus. Each university offers different specializations and focuses. Not every degree qualifies for a postgraduate master’s degree. Therefore, check carefully what the university has to offer. Find out from the student advisory service how the course is structured, which areas of focus are available, how high the practical part is, and whether stays abroad are also possible.

Once when you are into the degree program you have to study and work hard to ace the academic year. You’ll get loads of essays and other assignments to be completed within a specified deadline that will affect your grades highly. They play a major role and you have to be particular about it. Every professor assigns a student with essays and assignments as per their guidelines and requirements. Balancing social life, personal life, and the tough marketing course along with tons of essays can be hard. For that purpose, a number of individuals reach out to essay writing help UK available online. They have professional writers and editors on board who can provide exceptionally written essays that you can submit within the deadline – nailing your scores! 

Abner Mares
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