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Pick n Pay Can Now Serve Millions of Customers on WhatsApp

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MarTech Cube
Pick n Pay Can Now Serve Millions of Customers on WhatsApp

Clickatell, a leader in mobile communications and chat commerce, has been selected by leading African retailer Pick n Pay, to manage their WhatsApp customer communication channel.

Customers can easily access Pick n Pay services by sending “Hi” to +27 60 070 3037. The easy to navigate menu then allows shoppers to choose which action they want to perform.

The Pick n Pay WhatsApp channel currently hosts catalogs, COVID-19 FAQs, store locator, Smart Shopper card services, and other customer services options.

This partnership between Pick n Pay and Clickatell enables customers to manage their Smart Shopper status and details via WhatsApp. This includes the ability for its nine million active Smart Shoppers to view their loyalty points balance, block their lost or stolen cards, as well as order card replacements. Also, customers can quickly and easily update their personal details and enter competitions.


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