How Google My Business Helps In Local Marketing of Businesses?

CUBICALSEO

How Google My Business Helps In Local Marketing of Businesses?

Google My Business is a critical tool for businesses to improve local visibility. It helps customers know more about a business. If you are not having a GMB account, you are missing out on potential sales, local exposure, and revenue for your company. Not sure if you need a Google My Business account? Do you still have doubts if it’s worth it? Here are the key reasons why you need to start with Google My Business right now as your Local SEO Strategy. Let’s have a look:

1. It is Free

The very first and foremost benefit of maintaining a Google My Business is that it is free which makes it an affordable local SEO marketing tool. Whether you are a startup or a well-established franchise, it doesn’t cost anything to create a GMB profile. Though there are several other ways to promote your business and get it on the first page of Google. For example, running a Google Ad campaign where a hefty budget is required or improving SEO with a significant amount of time to build authority and ranking.

Here Google My Business helps businesses to reach their target audience faster & cheaper as compared to Top SEO tools. Creating, verifying, or claiming your GMB profile costs nothing.

2. Increases Visibility on Google Search, & Google Maps

Another benefit of using Google My Business listing for local marketing is that it helps improve businesses’ visibility on the web. For example, when a user searches about your business or related services, the first three listings that appear on Google are usually Google Ads, followed by Google map with local 3-pack (Top 3 local businesses based on the searcher's location), and then the organic results appear. Google always tries to provide users with the most relevant results of their queries.

Here, a well-optimized & maintained GMB profile helps you increase your chances of getting noticed by people. How? When customers look for you online with your company’s name, you get visible to the right side of the search results with necessary information. Plus, they can also find you on the map. Just keep your profile updated & make your business more visible on Google.

3. Boosts Local SEO

Just like Google has algorithms for ranking its ads and website, similarly, it has algorithms for ranking business profiles. Let’s understand this with an example: when you search about the “best places to eat near me”, Google provides you with a list of three locations based on your current location. These three businesses have maintained their GMB profiles and thereby Google has shown them in SERPs. Without a GMB account, they would not have been shown. Got it?

This is how Google My Business helps in Local SEO. It shows potential customers every detail about your business that you have listed in your GMB profile during online searching. No doubt it is an important SEO tactic for local SEO & marketing.

Read complete blog: GMB to Improve Local Business

CUBICALSEO

A Guide To Google My Business Listing

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A local rank tracker is an SEO tool that determines your local rank. A local rank tracker is a simple tool for monitoring your site’s position in Google’s local search results. The benefits of using a local rank trackerUsing a local rank tracker is an excellent way to compute your brand’s success in various metropolitan areas. There are many benefits of using a local rank tracker through GMB software, and we can stay up all night and count all of them. These benefits of using a local rank tracker.

Google My Business | Google Business Profile

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Google My Business is now Google Business Profile. Businesses can now claim and verify their Business Profile directly on Google Search or the Google Maps app.

How Important is Google My Business for Your Small business?

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At Digital Marketing Netic, we’ve found a great place to start is with a Google My Business listing. For such a quick and easy solution, it can provide immense benefits to any small business struggling with visibility. Optimize Your Google My Business ListingHave More than the Bare MinimumWhile Google lets you get away with providing incomplete business information, doing so may do more harm than good. At the bare minimum, your Google My Business profile should have:Your business nameYour phone numberBusiness addressLink to your real estate websiteYour hours of operationA short descriptionA logo or cover photoLocation on Google MapsIt also helps to verify your business with Google. How to Optimize Google My Business for Small BusinessWhile it’s easy to set up a Google My Business listing yourself, there are still small nuances that can improve its synergy with the rest of your SEO strategy.

What is Local SEO and How to rank for local search?

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To rank for local searches doing local SEO is a very important factor. Without local SEO your business is losing a great amount of traffic. Strat doing Local SEO for your business. I will tell you the 5 points of local SEO that will help your business to grow. Get in the local pack: All of us are familiar with the Google local pack, although we are not familiar with that name.

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