Guidelines for Amazon search phrases are summarised below:
- Don't go beyond the 249-character limit.
- Only use search terms and key phrases that are relevant to your situation.
- Cover all potential keywords while avoiding duplication.
- To match distinct spelling variations, use hyphens.
- For words, do not utilize the 'platinum keywords' field.
- Avoid using brand names, unnecessary terms, and 'filler' words.
- Include no product names, ASINs, or UPC numbers.
- Instead of commas, use spaces to separate terms.
- Other punctuation marks should be avoided as well.
- Never use abusive language or make misleading assertions.
- Consider analysing the search phrases of at least five competitors
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