Over the past few years, we have witnessed a hike in social media marketing and engagement. And as social media popularity begins to grow higher, brands are keen to know which new social media marketing strategy they should follow to sustain existing and engage with new audiences.
Social selling is becoming the king of all marketing strategies, as the maximum target audience spends half their day interacting and searching for things on social media. Social media is a great way to reach out to potential buyers and give them a personalized touch that keeps them connected to the brands.
Mentioned below are some Social Media Marketing Tips to look out for in the year 2022:
1. Influencer marketing will grow from trend to necessity:
Marketers commonly use influencer marketing to indirectly convince and reach out to their customers. It has now become a mainstream form of online marketing where celebrity endorsement is used to achieve content-driven marketing.
The number of influencers online has boomed during the covid pandemic, with people looking for alternative sources of income and something to fill their free time. From a source of entertainment to branding, influencer marketing has taken a new shape.
Influencer marketing has the power to affect the purchasing decisions of customers because of the popularity and relationship the influencers hold with the audiences.
It is also believed that influencer marketing has grown 78% over the past year and gives 90% positive results.
2. Live content marketing:
Among all the modern age customers, live video and interaction through audio-video channels are becoming popular. Customers tend to believe and like the brand more if they have seen the face selling it. Being more personalized, sharing opinions, and asking questions on the live video is attracting more customers than ever before and is considered one of the best tools of the social media marketing that the agencies are following. The dynamic nature of live video chatting is becoming a source of efficient communication among customers and sellers, which is solving many issues.
3. Social media feed ads:
Advertising, as well as the product itself, plays a significant role in the marketing of a product. Ever since brands started advertising their products, they have never looked back. Even today, social media runs from ad revenues which are achieved per click. Digital ads generate awareness and pop up on the news feed without creating any hustle for the audience. Social media marketing agencies believe that social media ads are an amazing way to create buzz about any new product or service a brand wants to launch.
Social media ads are just an evolution of traditional advertising with better results and improvement in targeting the audience. Facebook ads, Instagram story ads, and Reddit pop-up ads are gaining much popularity today, and it is the right choice to invest in them as they help you keep track of growth through insights and analytics. These analytics can later be used for comparison and for improving the content for better message circulation.
4. Augmented Reality:
Customers' interest in Augmented Reality is growing. Many studies show that AR has the potential to attract more customers than any other social media marketing tool. AR and VR give a 3D and real-time experience to customers, even before actually buying the product. Thus, more and more marketers should adopt Augmented reality as their social media marketing strategy as it is a great way to enhance customer experiences.
5. Short-form content:
It should not be a surprise that short-form content is the king of advertising today. Studies suggest that the attention span of an individual on social media is 8secnonds. Short and crisp, engaging content brings in more attention than anything else. This trend is becoming more extreme, with shorter form content dominating the world of online marketing.
Since TikTok grew the market, short videos have gained more pace. A fruitful piece of advice would be to add short videos to your social media marketing for better results.
6. Utilizing user-generated content:
Businesses and brands are increasingly incorporating user-generated content in their social media strategy to increase their nutshell of growth. Studies show that the brands which adopt user-generated content have 90% increase in website traffic and around 20% increase in return visitors. Content-specific to target groups have better engagement results and a better chance of retaining interest.
A lot goes into building a brand, and a lot more goes into sustaining the image and reach of that brand. Strategizing, content creating, targeting the audience, and getting results may all sound like simple steps but involve a lot of hard work and planning. Choosing which marketing tactic to adopt, which target audience to reach, how to communicate the message, and how to build a relationship are all part of the planning stage.
Communication is the key to reaching customers, even in the niche sector, but to communicate with every customer, social media marketing plays the role. Social media marketing has grown a lot more than expected in the past few years.
No marketer ever thought that the media which connects fans to celebrities and friends to relatives would become a place to buy and sell products. No brand ever imagined selling its products through videos and stories. But here we are. In a world where people spend more time on actual websites and more time on social media to be aware of every new thing coming into the market, marketers believe putting it out there will bring them more customers.
There is no harm in believing that these modern tools of marketing like digital and social media marketing generate more revenue than traditional marketing ever did. The mouth of word helped back then, but today customers listen to creators and influencers more than they listen to the marketers. It's time for marketers to do these social media marketing tips a priority to build a better image for their brand and a better relationship with their customers.
Social media marketing is on a roller coaster ride, which is only going up.
No, this is not the line from the book “Fault in our stars,” but this a fact related to the social media platforms.
Top digital marketing companies can prove to be your much-needed ally and guide you through so that you realize the more significant benefits coming to your way in the nascent stage itself.
Thus, the companies should reach out to their target audience, and taking the help of an expert social media marketer will ensure that you achieve your goal.Check out these social media marketing trends that will matter most to digital marketers, brands, and businesses in 2020.
