What is social media marketing and how to do it?

You all must have heard about SOCIAL MEDIA and many of us also use it but do you know we can also do Social Media Marketing. Today, I will give you all the information and knowledge about social media marketing, its profit and loss and how many types of it are there. Social media platforms like Twitter, Instagram, Facebook, YouTube, LinkedIn, etc allow users to share information, conversation and create web content.

Now the question arises what is Social Media Marketing? Have you ever thought that by using Facebook, Instagram, YouTube, and many other Social Media Marketing platforms we can do marketing and sell a product? Actually, if I talk about Social Media Marketing it is the method of marketing where we use social media platforms and websites to promote a product or service.

Types of social media marketing

ORGANIC SOCIAL MEDIA MARKETING: Organic means free or we can say any social media activity without a paid promotion. Organic Social Media Marketing is a strategy that generates traffic to the business without paid methods. It includes case studies, guest posts, unpaid tweets and blog posts. Organic marketing uses Social Media, SEO and a variety of other channels to increase brand awareness. Content and consistency play an important role here. It helps to build an authentic audience also.

INORGANIC SOCIAL MEDIA MARKETING: Inorganic social media marketing means investing money for ads to digital platforms and to showcase ads to the users like sponsored posts and banner ads. Artificial paid links or ads are also considered inorganic marketing. It is very efficient in generating leads for business and guarantees more visibility to acquire new leads for the business.

SOCIAL MEDIA MARKETING PLATFORMS:

YOUTUBE: YouTube is an online video sharing and social media platform which is the second most visited website after Google. It is an essential part of any promotional strategy and is one of the best ways to communicate to a wide audience. YouTube has over 1 billion users who spend millions of hours per day. Online video marketing provides an opportunity to build faith for businesses to establish themselves.

FACEBOOK: Facebook is the king of a social media world that makes us connect and share with family & friends online. It is the most popular social network. Video content works best on Facebook, where you can do both organic as well as inorganic marketing.

INSTAGRAM: Instagram marketing is a kind of social media marketing that involves promoting a brand on Instagram. It helps brands connect with a huge audience, increase brand awareness and boost sales. It facilitates maintaining connections with customers and they enjoy being connected with brands throughout this network. It works marvelously for brand awareness.

LINKEDIN: LinkedIn is a social network that focuses on professional networking and career development. We can use LinkedIn to display résumé we can search for jobs and we can also enhance our professional reputation by posting updates and interacting with other people. It is based on philosophies like connecting to friends sharing and liking content posting updates and messaging other users. Many employment services are appropriate with LinkedIn.

SNAPCHAT: Snapchat is a multimedia instant messaging app and service developed by Snapchat that is a way to share the moment with friends and family. It uses the device’s camera to capture snaps and technology to send. It is used for a variety of creative purposes.

Thus SOCIAL MEDIA MARKETING is the use of social media platforms to connect with the audience to build brands it also increases sales and drives website traffic. It is a place where we can promote our brand also.