According to the latest report by IMARC Group, titled “Marketing Automation Market Report: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the global marketing automation market grew at a CAGR of around 13% during 2015-2020. Looking forward, IMARC Group expects the global marketing automation market to exhibit strong growth during 2021-2026.
Marketing automation refers to the technology that enables marketers to develop highly efficient solutions for managing repetitive tasks. It involves the use of integrated tools that assist organizations in launching effective marketing campaigns in an attempt to target their ever-evolving customer base across diverse marketing segments. Marketing automation also provides real-time customer insights and identifies customer data transactions and multichannel behavior that ultimately helps in formulating effective business strategies. Apart from this, its use aids in building better customer engagement by assisting the workforce on focusing on critical business aspects. As a result, it is increasingly being used for email marketing, marketing analytics, lead management, distribution management, social media marketing, and customer relationship management.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviors of the consumers globally–our estimates about the latest market trends and forecast values after considering the impact of this pandemic. These observations will be integrated into the report.
Global Marketing Automation Market Trends:
The global market is primarily driven by the rapid digitization across numerous industry verticals, in confluence with the rising penetration of high-speed internet connectivity, smart devices and social media platforms across the globe. Marketing automation software is increasingly deployed across various small and medium-sized enterprises (SMEs) to streamline monotonous tasks and workflows in an efficient manner to increase the overall revenue as well as retain and expand their existing customer base.
Moreover, there has been a considerable rise in the adoption of several digital marketing solutions, such as content marketing, search engine optimization (SEO), search engine marketing (SEM), and pay per click advertising (PPC) and social media marketing. This, along with the rising need to deliver personalized and targeted communications to the customers, is expected to create numerous growth opportunities in the market. The market is further driven by the increasing adoption of big data, data analytics and the Internet of Things (IoT) across various businesses. Coupled with the escalating integration of artificial intelligence (AI) with marketing automation software, this is creating a positive outlook for the market. Some of the other factors contributing to the market growth include the growing volume of online data and the increasing utilization of marketing automation tools in the healthcare and banking, financial services and insurance (BFSI) sectors.
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Key Market Segmentation:
Competitive Landscape with Key Players:
- Activecampaign LLC
- Act-On Software Inc.
- Adobe Inc.
- Cognizant Technology Solutions Corporation
- Hubspot Inc.
- International Business Machines Corporation
- Oracle Corporation
- com Inc.
- SAP SE
- SAS Institute Inc.
- Teradata Corporation.
Market Breakup by Vertical:
- BFSI
- Retail
- Healthcare
- IT and Telecom
- Government
- Entertainment and Media
- Education
- Others
Market Breakup by End User:
- SMEs
- Large Enterprises
Market Breakup by Deployment Type:
- On-Premises
- Cloud-Based
Market Breakup by Application:
- Campaign Management
- Email Marketing
- Lead Nurturing and Lead Scoring
- Social Media Marketing
- Inbound Marketing
- Others
Market Breakup by Component Type:
- Software
- Services
Market Breakup by Region:
- North America Europe
- Asia Pacific
- Latin America
- The Middle East and Africa.
Key Highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021- 2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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According to the latest report by IMARC Group, titled, “Live Chat software Market : Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026“, the global live chat software market exhibited strong growth during 2015-2020.
Looking forward, IMARC Group expects the market to grow at a CAGR of 7.4% during 2021-2026.
Live chat software refers to a medium utilized by online ventures and organizations to provide immediate customer support and real-time information.
It offers various benefits, including increased market reach, reduced support cost, enhanced customer satisfaction and convenience, etc.
Live chat software has widespread applications across diverse industries, including automotive, healthcare, aerospace, real estate, information technology (IT) and telecommunication, education and training, travel and tourism, BFSI, etc.As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.Live Chat Software Market Trends:The sudden outbreak of coronavirus disease has forced various organizations to work remotely.
Furthermore, the increasing deployment of cloud-based live chat software by numerous SMEs to expand their market reach is further catalyzing the market growth.
The Spirulina Market is expected to grow at a CAGR of 10.3% from 2020-2030, according to a new research report by Next Move Strategy ConsultingSpirulina is a blue green algae with high nutrient content, usually consumed by human & animals.
It is also used as a complementary diet ingredient in aquaculture & poultry feeds owing to the presence of high protein & vitamin content.According to the report, growth in health consciousness among people and the rising demand for dietary supplements are major factors driving the spirulina market growth.
Additionally, high penetration of spirulina in industries such as cosmetics and pharmaceutical owing to the advantageous properties such as anti-aging, anti-wrinkles and othersare bringing changes in market tends.However, low stability & poor sustainability of spirulina derived colours is expected to restrict the market growth.Moreover, growth in research & development activities followed by untapped market opportunities in developing economies are anticipated to provide numerous opportunities to the market players in the coming few years.On the basis of type, spirulina market share is segmented into Arthrospira Platensis and Arthrospira Maxima.
Arthrospira Maxima dominates the global Spirulina market and will be the dominant throughout the forecasted period.On the basis of application, the Spirulina market is categorised into Nutraceuticals, Food & Beverages, Cosmetics, Animal Feed, and Others.Food & Beverages segment is likely to develop significantly over the period of time owing to fast growing food & beverage industry.On the basis of drug formulation, the spirulina market is bifurcated into Powder, Tablet & Capsule, Liquid, and Granule & Gelling Agent.
Powder segment is expected to account for the major market share & dominate the market growth over the forecast period.North America dominates the spirulina market in terms of market size over the forecast period, owing to rising health consciousness among people.
Hansen Holding A/S, Algenol Biofuels Inc., Dongtai City Spirulina Bio-engineering Co., Ltd., Prolgae, Parry Neutraceuticals, Sensient Technologies Corporation, DDW Inc., Algatec and Naturex S.A.Browse key industry insights from the report, “Spirulina Market Size By Type (ArthrospiraPlatensis and Arthrospira Maxima) By Application (Nutraceuticals, Food & Beverages, Cosmetics, Animal Feed, and Others), By Drug Formulation (Powder, Tablet & Capsule, Liquid, and Granule & Gelling Agent)Regional Outlook (U.S., Canada, Germany, UK, France, Spain, Italy, Russia, China, India, Japan, Australia, Indonesia, Malaysia, South Korea, Brazil, Mexico, South Africa, Saudi Arabia, UAE, Kuwait), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020–2030” in detail along with the table of contents:Key Insights from the Spirulina Market Report:Asia Pacific is the fastest growing region in Spirulina market owing to the rising demand of spirulina from various industries such as cosmetics, food , healthcare and others and government initiatives to promote local spirulina production.The Food & Beverages segment dominates the market in terms of application and is expected to grow at a significant CAGR to maintain the lead till 2030.Some of the major players in the market are DIC Corporation, Cyanotech Corporation, Chr.
We present the impact assessment of Covid-19 effects on L-Threonine and market growth forecast based on different scenario (optimistic, pessimistic, very optimistic, most likely etc.
).GLOBAL INFO RESEARCH has recently published a research report titled, [Global L-Threonine Market 2020 by Manufacturers, Regions, Type and Application, Forecast to 2025] assessing various factors impacting its trajectory.
The data includes historic and forecast values for a well-rounded understanding.
This report includes assessment of various drivers, government policies, technological innovations, upcoming technologies, opportunities, market risks, restrains, market barriers, challenges, trends, competitive landscape, and segments.Click to view the full report TOC, figure and tables: https://www.globalinforesearch.com/reports/526354/l-threonineThe key market players for global L-Threonine market are listed below:MeihuaAjinomoto GroupCJ CheilJedangEvonikFufengNB GroupStar Lake BioscienceGuoguang BiochemistryGLOBAL Bio-ChemADMGlobal L-Threonine Market: Drivers and RestraintsThis section of the report assess various drivers, opportunities, and restrains that lie in the market.
The report will help readers determine the key drivers and solutions for restraints.
The chapter on drivers and restraints also offers an evaluation of the investments made in production innovation through the years.
