Personalization — The New Digital Imperative For B2B Customers

Ondot Media

Personalization — The New Digital Imperative For B2B Customers

B2B personalization is trivial to make the audience feel connected as it provides them with the choices specifically tailored to their needs and taste. But, no matter how much the technology advances, it is unrealistic to think that B2B marketing tech teams have the resources and time to provide 1:1 personalization to every prospect at every interaction.

So, the question arises — What should marketers do to enhance their ability to create personalized content, regardless of budget and team size?

Here is a four-step approach to do the same -

Personalizing for the purchase funnel -

With a clear strategy of how, when, and where to include personalized content; marketers should match their current content to the buyer’s journey and identify gaps.

Aligning from start to finish -

B2B marketing and sales teams need to align since the beginning to identify buyer personas specific to the business. The detailed personas can be passed on through personalization initiatives, including the process of developing customized and valuable content.

Using the intent data wisely -

For effective B2B personalization, using the intent data and accurate insights is crucial. When leveraged effectively, intent data informs what and when the buyers need.

Scaling for success -

B2B personalization gets better when the intent data becomes richer with increased buyer interaction and it helps marketers to get in-depth insights. These insights help further in offering a more valuable experience to the buyer. The richer the intent data, the higher the scale of success.

Personalization allows buyers to buy when they deem fit and inviting prospects to interact with the business establishes a relationship, which makes them far more disposed to sharing their details.

If you are looking for content marketing and B2B marketing services to amplify your performance then we at OnDot Media can help you with our technology-powered solutions on a global scale.

Ondot Media

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