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6 Exciting Use Cases For AR/VR In Real Estate Development

Puaerte Visual
6 Exciting Use Cases For AR/VR In Real Estate Development

Augmented Reality (AR) and Virtual Reality (VR) are hot topics right now in the technology sector. They have the potential to change the way we live our lives and conduct business. 

AR is the process of overlaying digital content to the real world, while VR creates a completely virtual interactable environment.

When it started out, AR and VR found success exclusively in the gaming and entertainment industry. Not anymore; today they have found their place in a variety of industries, including real estate. How? In this blog post, we will discuss six exciting use cases for AR/VR in real estate and real estate development!

6 Uses Of AR And VR In Real Estate Development

Here are some of the different ways in which AR and VR complements Real Estate Development. They have all been tried and tested in numerous countries including the US, China, and the UK, and they've enjoyed resounding success from both buyers and sellers. 

1. Assist In Construction

AR and VR in the construction phase help with a variety of tasks. For example, AR can be used to create a virtual model of the building that is being constructed. This can help workers on the construction site to better understand the layout of the building and where each piece needs to go. 

VR in construction provides a virtual reality view of the finished product. This can help buyers see what the finished product will look like and make decisions about any changes they want to make.

AR and VR can also be used to reduce costs in construction. One way this is done is by using AR to create a 3D model of the building. This model can then be used to generate a bill of materials. This will help to ensure that the construction crew uses only the materials they need and reduces waste. VR can also be used to reduce costs by allowing buyers to make decisions about changes they want made before the actual construction begins, which can save time and money.

2. Architectural Visualization

AR and VR have found a new application where architectural visualization is integrated with real estate development. With AR/VR, architects can superimpose a 3D model of the building onto the actual site. This can help them to get a better idea of how the building will look and where each piece goes. 

VR can be used to create a virtual walkthrough of the building for the architects. This can help them get a better idea of how the various design elements will look, and then make adjustments on the fly. This not only allows the architects to create better, fully-fledged properties, but can also save expensive redesign costs.

AR and VR can also be used to create architectural presentations for clients. These presentations can help clients to understand the design of the building and to make decisions about any changes they want to make before the work begins.

3. Interior Designing

Interior designers are always looking for new ways to create stunning and unique designs for their clients. AR and VR have the potential to help them in this task by providing new and innovative ways to design interior spaces. 

With AR/VR, designers can overlay digital elements onto the actual space. This can be used to create a variety of effects, such as changing the colour of the walls or adding in new furniture. This gives designers more flexibility to create the exact look they want for their clients.  

AR and VR can also be used in conjunction with each other to create even more extraordinary designs. Let's say you want to design your bedroom. By first using AR to create a basic layout of the room, you can then use VR to decide where you want to place the bed, where the closets would go, what colour curtains you would like, and so on. The end result is a room that is fully tailored to your specific needs and desires, down to the last tile!

4. Real Estate Marketing

Imagine you could get all the information about a new house for sale on the block just by opening an app on your phone and scanning the building. The square feet, number of rooms, amenities, and even the price! That's exactly how AR/VR can help in real estate marketing.  

Using AR and VR, potential buyers can easily get a complete breakdown of various properties around them that are on the market, and even connect them with a virtual real estate assistant to explain important details! Sellers and real estate agents will no longer have to conduct open houses every other day because all the information the buyer wants is already available in their hands!

5. Virtual Property Tours

One of the best ways to get a feel for a property is by taking a tour. However, not everyone can be in two places at once! AR and VR can help solve this problem by allowing potential buyers to take tours of properties from the comfort of their own homes. 

All you need is an AR/VR headset and some 360-degree photos or videos of the property. Once you have them, just load up the tour and start exploring! You can even walk around inside the property to get a better sense of the layout. This is especially useful for people who live in faraway places and can't easily travel to view properties in person. 

6. Virtual Bike Tours

A house is a lot more than just a couple of rooms, a front porch, and a roof above. When you buy a house, you're buying into the neighbourhood itself. Are there good convenience stores around? Hospitals? Schools? How easy is it to commute from the new place to your workplace? So many questions to consider!

Virtual Bike Tours allow you to explore your neighbourhood using AR/VR technology. You can move through nearby streets, make a note of important landmarks, and even get real-time data regarding crowds, traffic, and other factors. All without moving a single inch! This is a great way to get a feel for the neighbourhood before making your decision about whether or not to buy a property there.


AR and VR are completely revolutionising business as we know it. At $10.5 trillion, real estate is one of the biggest businesses of them all! These six use cases are just a taste of what AR and VR can do for the industry. There are sure to be many more exciting applications in the future!

Make sure you check out this space for more incredible updates on AR and VR in real estate.

Puaerte Visual
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