Ambush marketing is a marketing technique where a company or product seeks to ride on the publicity value of a major event without having contributed to the main event financially. The publicity of major events without contributing to the financing of the event. Let’s understand with an example. Have you ever wondered when you’re watching your favourite team play, and every time the camera zooms to see the coach’s reaction, there’s always a group of people wearing the same t-shirts, sitting behind the bench.
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