Social media is a great technique to improve your content’s popularity. Most readers skim through their social media feed before clicking open an article. Therefore, it is essential to attract their attention with the right images and copies to get more people to visit the website.
Here are a few tips by a content writing company to improve your social media conversions with the correct copy and images.
#1 Tell Them Why They Should Read The Content
Using superlatives to express the content’s popularity can help tell them why they should read it. For instance, a copy that indicates the most popular post of the year will grab their attention. On the other hand, something like highly critical or must-read will make them stop for a bit.
The idea is to tell them why the content is essential while making them curious. However, your social media title or this portion should not be clickbait. You will disappoint the readers and never get them to revisit the blog.
#2 What Value Does The Content Provide?
This is the next step to building a great story with your content. You want to tell them what value they will gain on reading the content. So, make sure you have something about the same in the preview. It could be a bonus tip or an ebook download. It could be as simple as a how-to guide.
#3 Relevant And Contextual Images To Get More Clicks
according to a content writing company, you can use a comic image and the content to get more clicks and traffic. The idea is to relate the content to an image to connect with the social media copy.
The image will make the scrollers stop and wait to know more about the copy. At this point, you will convert the feed scrollers into readers and then visitors to the site.
#4 Reveal Portions Of The Content
It is a good idea to set expectations for the social media preview content. You will get more people to visit the website when you do that. For instance, you can showcase the table of contents in the social media preview and get more people to walk into the content page.
Similarly, you can also showcase some other parts of the content that are important for the readers to read the article/blog.
#5 Conversational Way Of Writing Is Important
it would help if you didn’t write formal or business English. It is essential to connect with people on social media, and the only way to do that is by using a friendly tone and language. You are connecting as friends and not as a business. The friendlier your style is, the more likely you will connect with the right people.
Avoid using jargon. Keep the language as user-friendly and straightforward as possible for maximum takers.
It is essential to tell the readers how they will gain more value from the content. We believe you should work on social media previews alongside your copy as a content writing company.
You can outsource your content and social media writing to a suitable agency to ensure better outcomes and increased conversions.
