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SEO vs SEM: How are the two Different (Search Engine Optimization & Search Engine Marketing)

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Search Engine Optimization (SEO)

Search engine optimization and search engine marketing are both digital marketing practices aimed at increasing brand visibility, sales, and conversion rates. Sometimes, the two words are used interchangeably and create confusion. By reading this SEO vs SEM blog, you will be able to understand what both the terms are, their differences, and how they are important for a successful digital marketing strategy.

Search Engine Marketing (SEM)

SEM or Search Engine Marketing refers to paid advertisements in search engines, whereas SEO or Search Engine Optimization refers to the organic optimization of the website for higher website ranking in search engines. SEO is the practice of optimizing a website so that it appears high in the SERPs. On the other hand, SEM involves practices like PPC to get more website traffic. To effectively implement these in your marketing strategy, it is important to know the difference between search engine optimization and search engine marketing.


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