Generate More Patients for your Oncology Practice
Oncologists are often frustrated because they see patients who come back time and time again. They don’t want to lose them, but they also don’t want their practice to become too busy. How can you generate more patients for your oncology practice?
The oncology field has grown rapidly over the last decade. As a result, there are now more than 2 million oncologists practising across the US alone. Unfortunately, this growth has led to a shortage of doctors, especially primary care physicians.
Digital marketing can play a key role in helping you attract new patients. In this article, we’ll discuss some of the ways that you can use digital marketing to increase patient volume.
1. Create an Online Presence Through Social Media Channels
Social media is a powerful tool for building relationships with potential patients. It’s easy to start conversations with people online, and it’s free! You can even set up automated messages so that you’re able to reach out to prospects without having to spend any money.
Social media sites like Facebook, Instagram, LinkedIn, Twitter, Google+, Pinterest, etc., have all been proven to be effective at generating leads. If you haven’t already done so, create a presence on these channels by posting relevant content about your services and products.
You should also consider creating a blog or website where you share information about your practice. This will help you build trust with prospective patients and keep them coming back for more.
2. Use Email Marketing to Build Relationships With Your Audience
Email is one of the most cost-effective forms of communication available today. The average person receives hundreds of emails every day, which makes email marketing an ideal way to connect with your audience.
Email campaigns can be customized to target specific groups of people based on demographics, interests, behaviors, and other factors. For example, you could send a message to women between the ages of 25 and 35 who live in the suburbs.
You can also segment your list into different lists depending on what type of service you provide. For instance, if you offer acupuncture treatments, you might send a separate email to those interested in acupuncture.
3. Promote Your Services Via Search Engine Optimization (SEO)
Search Engine Optimization is the perfect way to direct eh traffic to your website.
SEO involves making sure that your web pages appear high in search results when someone searches for a particular keyword.
There are many tools available to help you optimize your pages for search engines. Some examples include:
Google Analytics – allows you to track how well your page performs in terms of click-throughs, bounce rates, and conversion rates.
Keyword Research Tool – helps you find keywords that are likely to lead to conversions.
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Then, consider how active your audience is on that platform.
Facebook: This social media network is great if you want to build brand loyalty and you already have an existing customer base.
The reach of your posts is also limited, even within your own network.
If you want to acquire new leads, then this might not be the best option.
YouTube: Youtube is a giant platform where people view content.
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