1) It is easy to measure
Current email marketing platforms , even the simplest ones, allow us to see the key metrics of our campaigns practically in real time, such as the opening or click rate.
Thanks to this, it is very easy to see what is working and what is not, and apply these lessons both to future email campaigns and to other channels of our digital marketing.
Also, this channel is one of the most appropriate for A/B testing . You just have to select a percentage of your database (usually between 5 and 20%) and divide it in two to send two different versions of your UAE email database. You can then easily compare the results and send the most effective version to other users.
2) It's cheap
The cost of sending an email is measured in fractions of a cent, especially the larger your database. If we compare it with other communication channels, we see that it is a very affordable option for companies of all sizes, especially if we take into account its great effectiveness.
3) It is scalable
Email marketing can be adapted to a database providers in delhi of 500 people or 50,000 without requiring an excessive investment of time and resources. Furthermore, the cost per user tends to be lower the larger the database.
In addition, it is a communication medium that transcends physical barriers, making it ideal for launching campaigns to international markets with just a few adaptations, such as currency and language.
4) It's immediate
With other means of online advertising , we cannot control when the user will receive an advertising impact. Instead, given the frequency with which users check their inbox, we can control very precisely the day and even the time that they will see this message.
If we combine this feature with all the customization possibilities that email marketing offers , we quickly see that it is a very interesting option to reach people when they are most likely to convert.
5) Your ROI is simply phenomenal
In the end, all these advantages can be summed up in one, and that is that email is super effective. According to different sources, the ROI for each euro invested in email campaigns can reach 40 euros. This figure is not so surprising if we consider that it has a very low cost and high conversion possibilities: according to SeeWhy, 62% of online purchases originate from an email.
In short, email marketing is a tool within the reach of all marketers and with simply spectacular results. If you have not yet incorporated it into your online marketing strategy , now is the time!
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