‘The first impression is the last impression’- This adage is not only true for jobseekers or prospective dates, but also an impactful impression for first-time e-commerce customers.
Every e-commerce store aims to increase sales and profitability. This isn’t possible if your customer service isn’t up to the mark or if customers have more bad shopping experiences than good ones on your e-commerce store.
If you’re an e-commerce store owner who wants to improve sales figures without spending a bomb, you have come to the right place.
Here are 5 tips you could use to improve customer experience.
Upsell and Cross-sell
When someone expresses an intent to buy something, you could suggest them buy a complimentary product or other relevant products that match their needs. For instance, if a customer is on track to buy shoes, you could suggest them add socks and floaters before they check out and make the payment.
However, do not suggest irrelevant products or make things difficult for your customers. This could alienate them, resulting in abandoned purchases.
Work towards reducing abandoned carts
Abandoned carts are a challenge every e-commerce store faces. In fact, it is estimated that more than 80 percent of all shopping carts are abandoned across niches.
Introspect the reasons why people would want to abandon their shopping carts- Were they forced to give certain details? Did the additional shipping charge demotivate them? Was their preferred mode of payment absent?
Solve these issues one-by-one. Ensure your customers get a seamless, quick, and easy-to-understand checkout process. Offer some discounts or incentives for those who have abandoned their carts. You could remind them to complete the payment through email or SMS.
Personalize communications
A little bit of personalization goes a long way in customer retention. You got to make the customer feel valued and special. For this, you could
- Provide them personal discounts and offers
- Remember their purchase history
- Communicate with them in their native language
- Personalize emails- send them birthday and anniversary greetings, invite them to a members-only event or give them the chance to check out and buy products before launch.
Optimize social media marketing
Only a fool would not use social media to promote their wares. Social media is not just about engaging with customers; added features mean you can use it to sell your products directly to your target audience. Facebook, Instagram, TikTok, and other social media platforms also help you engage directly with customers via chat. In fact, there are ways you can save time with the help of automated chatbots which can solve some common queries.
Enable mobile shopping
With most people shopping online via their mobile phones, having an e-commerce mobile app is a must. It is easier to serve your customers with a mobile app than a website. Your customers can give reviews, chat with customer care executives, lodge complaints, browse products and do much more on a mobile app rather than a responsive e-commerce website. It is, therefore, more economical to get your customers to download the mobile app rather than shop through the website.
To encourage people to use your e-commerce mobile app, you could offer freebies or discounts for purchases made on the app.
In the end
Every design and feature element on your website can either encourage or discourage people to make purchases. It is, therefore, extremely important to plan your e-commerce website and app’s features in such a way that would help you increase conversions while giving the customer a great shopping experience. Besides this, your e-commerce mobile app and social media marketing should be at par with peers, so that customers trust you and make repeat purchases.
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There is always a need for assessment of different aspects and assessment of these aspects will not help you in improving your website quality but also in getting more visitors to your website.
Let’s find out what are the important points to improve the design of your website.
The visitor on your website creates its first impression as soon as they click on your website.
The visitor will surely bounce from your webpage if they will never find what they are searching for.
The design of your website should be simple and must not complicate the visitor on your website.
For seamless look across different devices, the website design must be responsive.
We know you’ve been hearing A LOT about the vital importance of customer data and using it to maximize your CX and customer journey; in fact, you’ve probably heard so much about it that you could find yourself stuck at a point of trying to determine the path between where you are now and where you know you need to go.Keeping up with all of the innovations and advice on creating a seamless, sensational customer journey can be somewhat daunting.
Having a road map that points you on the right road with some clear, implementable insights can maximize your CX efforts, and help you optimize and influence the end-to-end journey of your customer.With this in mind, here’s four solid fundamentals to begin working on now:Build One 360 View of Your CustomerCreating one unified view of the customer is essential, and best-in-class organizations start building their customer journey optimization process by building a fully dimensional view of their customer through data insights.By building a single, comprehensive customer view, you are better able to understand how the purchases, screen times, interactions, and behaviors of your customers will drive future actions.
You can therefore target them more effectively with the most appropriate messages at the most optimum time.
This insight helps sales and marketing teams partner together and produce more resilient strategies and effective campaigns, boosts the quality of every engagement, and helps you craft relevant content that resonates with the customer agenda.Once this 360 view has been designed, it’s crucial that it is shared across all your business stakeholders, so they not only understand the customer, they also know their role in optimizing the customer journey.Additionally, by implementing artificial intelligence (AI) technologies and utilizing prescriptive analytics, organizations now have the ability to cut through copious amounts of raw data generated every day – from corporate information, social media, shopping cart behaviors, research trends and influencer opinions to build a holistic knowledge of the customer.Turn Data Insights into Data ActionsJust collecting or having customer data itself isn’t useful; it’s what you ultimately can do with it.Emerging capabilities in data analytics, data modeling, and artificial intelligence are now empowering your customer insights by interpreting data and directing action, which can fundamentally disrupt and improve the way you engage your clients.So how does empowering your data to improve the customer journey?
Here are just three basic, daily routine examples:Lead generation – Gaining an understanding of experiential factors from a ‘tire-kickers’ data provides your sales team with significantly more targeted and accurate sets of measures and triggers that can be used to perfect lead generation and sales execution.Demos – Having the right insights at the right time can make all the difference in a demo, augment sales calls, or hold the attention of everyone on the Zoom call by demonstrating you know what they want and how to get them there.Boost Cold Call Opportunities – Utilizing an insight trigger such as a news story about a customer or knowing about a change up in their product line can be the catalyst that makes a target client receptive to a call from your sales team that illustrates at just the right time how you can solve their pain points during a time of transition.
Know more about Optimize the Customer Journey please visit our blog : https://www.groupfio.com/4-proven-ways-to-optimize-the-customer-journey/
