Probiotics are available in the form of powders, tablets, gel, and capsules, and are taken orally or as supplements. When administered in adequate amount, probiotics confer a health benefit on the host. Probiotics are often called ‘good’ or ‘helpful’ bacteria because they help keep the gut healthy. They are made up of good bacteria that helps keep the body healthy and working well. The good bacteria helps the user in many ways, such as helps fight bad bacteria, help feel better, aid digestion, and help maintain gut health, among others.
They are consumed to treat the digestive disorders. They help improve the immune response and also preserve proteins & lipids from oxidative destruction. Moreover, probiotics stimulates natural digestive juices and enzymes in the body to ensure proper digestive system function. Probiotics can boost the immune system, improve systems of irritable bowel syndrome, prevent or treat diarrhea caused by infections or antibiotics, and can reduce inflammation and allergies. Thus, there is an increasing demand for probiotics worldwide.
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Japan is one of the leading market leader in probiotics. Japanese consumers are strongly driving the sales of probiotics in the country and thus holding a major market share in the Asia Pacific Region, as probiotics are available as both foods and drugs in Japan. Most probiotics sold today as FOSHU (Foods for Specialized Health Use) in Japan and as foods or dietary supplements in the United States and Europe have a long history of safe use.
