7 Marketing Strategies for Health Services

We know that it is difficult to mix business with health, but today there is so much competition in the health industry that we must develop strategies and excellent planning if we want our business to grow. 

It is important that you know who hires your services, what your patients think of the care received, how the people of your establishment found out and what your competition is.

Knowing the preferences, experiences and opinions of our current or potential clients, or of any specific group of the population, is of great importance to achieve our objectives in business activities.

It is for all these reasons that we share with you:

7 Marketing Strategies for Health Services.

1. Create a pleasant and friendly atmosphere

Get to know the people you work with, and by that, I don't mean that you know the love and intimate life of your colleagues from beginning to end, or that you want to do a remake of Grace Anatomy in the hospital, rather, know the interests and training of your work team, lower the ego two shades and learn to live together.

There is nothing more difficult than getting to a place where the environment is toxic. Remember that our audience comes for health reasons, people perceive when an environment is pleasant, I can even assure you that you will be able to increase your income if the patient feels comfortable with the environment they perceive. Always have a smile for your clients, we all like to feel special and at peace, don't you think?

2. Keep track of income and expenses

If you do not keep track of your income on a monthly basis, I have bad news for you, it will be difficult to have a vision of the budget that you can afford for marketing actions.

If in your consultation you only accept payment in cash, I recommend that you start keeping a database that indicates your daily expenses (it may be that you buy medicines or some material from suppliers), in the same way, keep a daily income, be very careful with the cash, saving is essential today, implement a monthly savings plan destined for the most important congress of the year, or the rent of your office, your annual vacations, payroll, you will begin to see the difference.

This will allow you to be clear about the budget that you can allocate for marketing and advertising actions and to know how much to invest, that is, allocate a budget that leaves you comfortable in your monthly expenses.

3. Know your competition

It is important that you know your competition, who is the leader in your category? What are the prices of your competition, what services does it offer? Above all, what service does it provide? Collect as much information as possible and start generating comprehensive strategies that allow you to stand out with a unique value proposition.

4. Know your patients

Terrible to hear, "what symptoms does a mother have", or "little mother" and I could make you an endless list of nicknames for patients. The fact that you know yourself and speak to the patient by his name is key so that he feels fully confident with you, remember that there is no better recommendation than a patient who speaks well of you.

5. Work as a team

In the medical environment, we tend to fall into the mistake that the doctor is the only important one. If we find ourselves in a hospital, we forget the importance of the nurse, the admission person, even the cleaning person.

Let's look at the following scenario:

but you have your patient inside, they knock on the office door and you have no one to help you or take vital signs…. Did you get the point?

Remember the phrase "you can do everything, but you can't do it alone" learn to work as a team, you will see that the quality of service and efficiency will increase. Give recognition to your staff, a team that feels valued will always be more productive and will serve your customers better.

6. It is essential to have a website

Google has become a key search engine to find health services. Add keywords to your website. This way the search engine will have more opportunities to show your page in the first search results.

At the time of generating your page, try not to use so many medical terms, in the health environment we tend to abbreviate many words and take for granted that others will understand, let me tell you that you are not talking to your internal doctors, interns, far from it With your affiliates, look for simple terms to describe procedures and content.

In the event that you decide not to hire a graphic designer, or simply go out of your budget, use images and warm colours. Remember that the public we focus on seeks to improve their quality of life or the absence of disease.

Generate your page in an orderly manner, introduce yourself to your audience, you can use a professional photo, procedures you perform, most important pathologies, location and contact, I suggest you insert a tab which they can contact you via e-mail or, they can contact you directly on your mobile.

We know that people are complicated and we must have empathy if our job is to serve people, be professional and implement strategies. At the end of the day, it is precisely these "differences" that make your business grow, don't you think?

7. Have a presence on Social Networks

Social networks are a very powerful communication tool. Create different types of content of interest to your audience, I recommend that you hire a graphic designer to help you generate a greater visual impact, remember that love is born from sight.

It is essential to create a content plan that is focused on helping you achieve your business goals, even if it is tempting, do not fall for easy content like memes and stuff. Your profiles on social networks are your presentation to different audiences, always show yourself professionally. To read more click here.