How do you think eCommerce will evolve in the next 5 years? In this article, we talk about what trends you should look out for to maximize your eCommerce marketing efforts. There are so many trends happening simultaneously but there is one thing that connects them all - an eye-catching design! Let’s take a look at some of these trends and how you can leverage them to create an awesome user experience. Read in this article, ECommerce Design Trends That Will Grab Attention in 2022.
What makes good eCommerce design
eCommerce design trends are constantly changing. While these changes don’t occur often, when they do they can impact your eCommerce store’s ability to grow sales by years. It is therefore crucial that you keep up with the latest eCommerce design trends and understand how they will affect you, your customers, and ultimately your business. Fortunately for you, we’ve put together a list of 10 eCommerce design trends for 2022 that we think will capture consumer attention.
What Makes Good Product Photography?
Great product photography isn’t only about producing great images, it’s also about capturing them from a variety of different angles and perspectives. eCommerce development companies need to be aware of how their products will appear online if they want to maximize sales. When people can see what a product looks like from every angle, more people are likely to purchase it. To achieve that level of visibility, there are three trends eCommerce designers should follow closely: 360-degree views, photo filters, and photo animations (known as cinemagraphs). The first trend involves capturing multiple photos at slightly different angles so viewers can get a full picture on every part of an item—from its front to its back.
What Makes A Great User Experience?
For today’s shoppers, they want a great experience. They want to be blown away by eCommerce design trends and given everything they want all at once, with little thought to going elsewhere for more. It is all about offering them exactly what they need so that buying products online is not just convenient but exciting too. It is all about making it fun for them. Well-crafted, intuitive eCommerce websites have been known to attract customers, who are often willing to spend money and time on their shopping cart just because of how fun and easy it was to order something from your website...think of Apple.
How AI can help with recommendations
One of the most critical functions of an eCommerce platform is product recommendations. With millions of unique products and infinite customer needs, creating effective product recommendations using traditional data science methods can be extremely time-consuming. We talked to experts to understand how Artificial Intelligence (AI) can provide a solution for eCommerce platform leaders looking at improving their customer experience and increasing their sales volumes. The following are three ways AI will help drive next generation eCommerce design trends:...
Building Trust by Listening to your Customers
When you build a relationship with your customers, it not only builds trust and confidence, but it also drives sales. By carefully considering what your customers want and responding to their feedback and needs, you are showing them that they’re important to you and they will most likely respond by recommending your business to others or by giving you repeat business. If a customer has a problem with something, go out of your way to help fix it; it goes a long way toward improving customer retention rates. A satisfied customer is more likely to refer new customers than an unsatisfied one—that’s just human nature.
How The Mobile First Approach Improves UX
It's a no-brainer that a mobile first approach to eCommerce development makes sense, especially when it comes to improving user experience. In fact, research has shown that not doing so could cost you up to 24% of your sales. We spoke with Jeffrey Rubin, founder and CEO of eCommerce development company Digital Endeavors about how trends like voice search and omnichannel are affecting design – and what he expects will be big for eCommerce in five years' time.
Use Customer Feedback to Achieve Brand Advocacy
One of many ways for eCommerce development companies to achieve brand advocacy is to listen to their customers. A study by Sprout Social found that 67% of Millennials said they would pay more for brands that are socially responsible and 40% consider a company’s social or environmental policies when making purchase decisions. By receiving feedback from customers, eCommerce development companies can improve their brand image and increase profits by creating better customer experiences through social media channels and earning customer loyalty.
Measure The ROI of AI on Conversions
As more eCommerce development companies jump on board with AI, it’s becoming increasingly important to identify real-world ways that can increase your conversion rates. While AI may be all that and a bag of chips, if it doesn’t convert at a higher rate than traditional solutions, what good is it? Start measuring AI against industry benchmarks so you know exactly how valuable it will be once you roll out your website. If you are seeking a firm where you can avail the best eCommerce developers' support, then you should reach out PixelCrayons website.
Conclusion
Ecommerce websites have evolved immensely over recent years, but one thing that never seems to change is their need for a unified branding and design. Although trends will certainly come and go, some design elements will always remain popular with shoppers. In fact, we can use past trends to predict what might be hot (or not) in eCommerce design for many years to come. For more information about these eye-catching eCommerce design trends for 2022, check out our infographic!
