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Meet the Everchanging Customer Experience (CX) by Going Beyond Digital - Shout Mee Loud

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harry
Meet the Everchanging Customer Experience (CX) by Going Beyond Digital - Shout Mee Loud

Amid accelerating consumer empowerment and an increasingly connected global landscape, the year 2020 effectively proved to be the origin point of customer superpowers. From cultivating virtual relationships to relying on apps, customers now firmly perceive interactions through a digital-first lens, with higher expectations for intuitive, integrated, and personalized engagement. The digital experience is just a piece of the multi-channel customer experience.

As a result, companies need to use digital platforms to reach customers in new ways and keep them engaged while simultaneously creating new products or services designed around customer needs. This is why simply digitizing existing business processes isn’t enough to compete in a post-pandemic economy. Understanding the customer beyond the digital space will help you stay relevant in business. The important question is – when customers seek innovative solutions and value creation over straightforward transactions, how do companies deliver?

There is a need to fill the gaps between data-based insights and the engagement needed to make those changes. Businesses cannot continue CX as usual without connecting the dots internally and externally. Operational processes need to be modified to adapt when customers are placed in the center of everything. Customer-centered companies examine their operations from 360 degrees, finding actionable insights in real-time and delivering relevant engagement at each touchpoint.

But few companies are organized to operate at this level: 53% of respondents to the HBRAS survey said organizational silos are a top-five barrier to improving CX.



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