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The Golf Club Market To Justify The Digital Transformation

sheetal singh
The Golf Club Market To Justify The Digital Transformation

 Over the recent past, the game of golf has seen a significant surge in popularity, owing to the high number of golfers and improving golf infrastructure. On the back of these factors, the global golf club market is projected to cross the US$ 11 Bn mark in 2029.

In 2018, the total number of golfers accounted for more than 100 million, with popularity of the sport having spread across 100 countries. This growing popularity of golf, especially female golfers, is the primary driver for the growth of the golf club market. As per the National Golf Foundation, the number of female golfers in the U.S. was 5.8 million in 2018.

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Key Takeaways of Global Golf Club Market Study

  • According to the report, the global golf club market represents a fairly consolidated competition landscape, where a majority of key players maintain their strategic focus on product innovation, technology implementation, new product launches, and much more. The golf club market is dominated by a few major players such as Acushnet Holdings Corp., Callaway Golf Company, and TaylorMade Golf Company, Inc.
  • PMR identifies North America as the largest market for golf clubs, followed by East Asia, attributable to better golf infrastructure and growing participation in golf by different age groups. The necessity or demand for golf clubs is directly in relation with the number of courses and players, which are higher in North America as compared to other regions.
  • South Asia is expected to see high growth as compared to other regions, due to rising golf popularity in the region, and increasing number of courses. India and Thailand are the main countries that will maintain high growth in terms of number of new golf courses, which is resulting in a surge in the sales of golf clubs.
  • Based on product, irons hold the highest value share in the global golf club market. After irons, drivers and putters are the preferred golf clubs, which cumulatively held 40% of the golf club market value in 2018.
  • Online stores are projected to be the highest growth contributor to the golf club market during the forecast period, on account of easy product availability, lower prices as compared to physical channels, ability to compare products, and doorstep delivery. At present, specialty stores/ sports chain outlets under the offline segment hold most of the market share.

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golf club market

“Customer-driven innovative product manufacturing has become the top priority for golf club manufacturers. Integration of technology such smart sensors, smart grips, and club customization is another aspect that manufacturing companies are focusing on to increase future sales. Moreover, the implementation of artificial technology in golf clubs with an affordable price tag could provide manufacturers an edge over their rivals,” says a PMR analyst.

PMR’s report underlines groundbreaking insights into the competitive scenario of the golf club market, along with highlights of differential strategies used by manufacturers. Some of the key players identified across the value chain of the global golf club market include Acushnet Holdings Corp., Callaway Golf Company, Sumitomo Rubber Industries, Ltd., MIZUNO Corporation, Bridgestone Sports Co Ltd, TaylorMade Golf Company, Inc., Louisville Golf, Miura Golf Inc., Yamaha Golf, Bettinardi Golf, and others.

Impact of COVID-19 on Golf Club Market

With the global pandemic putting restrictions on all non-essential businesses, a financial impact on the golf club market is inevitable. Furthermore, the outbreak occurring during the spring season, which is the peak season for golf, is expected to negatively affect the business for the next quarter at least. However, the market has been prominently boosted by the affluent section of society, and this is expected to mitigate the damage to a certain extent. End users, who primarily hail from wealthy backgrounds, have always perceived golf as an escapism exercise.

In these socially and financially stressful times, market players are expressing hope that regular players will find golf clubs as safe havens, which abide by the prevailing social distancing norms. Despite evidential shortcomings, the golf club market is expected to mitigate a huge amount of damage.

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sheetal singh
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