Why Print Marketing Is Still Alive Despite The Prevalence of Digital Marketing?

For centuries the print material has been used for advertising products and services. Just go back a decade when there was no such concept of digital marketing, print material was all you had to promote a start-up or a newly inaugurated shop.

But as entrepreneurs and marketing enthusiasts realized the massive potential of online marketing, it felt like an end to print advertising. Who would pay their hard-earned money to print marketing material when digital marketing promised steep growth through organic and paid marketing channels?

However, the reality is the opposite – businesses still need to print business cards, pamphlets, and brochures to promote their services. And print marketing is still alive, thus printing press services in Dubai are still able to make a lot of money.

There are many reasons why print marketing will always be there.

1.   Print Marketing Targets Everyone, Not Just the Online Audience

One of the benefits of print marketing that makes it hard to beat is the huge playground that you enjoy. That may sound a bit off to you but it’s true that a huge part of the world still doesn’t have access to the internet.

What’s more, targeting online audiences requires their presence on that particular channel. Not everyone is an avid Facebook user, and the same goes for Instagram, Twitter, Google, etc.

So how would you target these people? That’s where print marketing comes in, and this is precisely why print marketing will always be there. With a business card or brochure, you can pitch your services to those who are not online.

2.   Print Marketing Builds Trust & Credibility

A common fear associated with online business is a ‘scam’. People don’t trust you until they have seen your physical office. Nobody wants to be ripped off by a bunch of scammers who run away with someone’s hard-earned money.

Sadly, this is why internet marketing is not as straightforward as it’s being portrayed. On the other hand, print material is perceived as much more trustworthy than online ads.

The physical material containing original details and a long-form introduction of the business often outperforms the traditional online ads. This is why print material is still alive. The level of trust and credibility it builds gives it an edge over online marketing.

3.   Print Marketing Offers Flexibility

Though there are quite a few online advertising channels available, each of them has some compliance rules and restraints. For example, the ads we create on Facebook and Google have character limits.

 Likewise, there are rules to comply with when it comes to advertising, your ad can be taken down in case of any violation. On the other hand, print advertising offers ample flexibility to showcase your creativity and stand out in the market with unique ads.

This is another reason why print marketing is still alive. Digital ads may offer better engagement and ROI, but they can be delicate to set up. You will need an expert to assist you so not only are your ads engaging but also meeting the guidelines of specific guidelines.

4.   Print Material Can be Passed on to Multiple People by a Single Prospect

And there comes the most neglected aspect of print marketing: it triggers a never-ending chain of advertisements without costing you any extra bucks.

Say you hand over a business card to a prospect and the same prospect, later passes on the same card to another of your likely customers, and the cycle perpetuates.

On the other hand, if we talk about paid online ads, business owners even have to pay for every click they get on the ad – regardless of the fact the prospect converted or not!

5.   Print Ads are Cheap, Thus Affordable for Everyone

Now let’s be honest, not every business owner is willing to invest in paid online advertisement. And in some regions, the idea of buying online or hiring a handyman online is still alien, so their reluctance makes sense.

But if they don’t market online, where else would they market their product or service? Of course, they will rely on print material to promote their start-up.

Anyone can afford to print a few hundred brochures, pamphlets, or business cards, restaurant owners, handyman service providers, fuel stations, small grocery stores, marts, pharmacies, and so on.

6.   Even If You Do Online Marketing, You Still Need Print Material

Here’s the reality, no matter how much you are spending on online advertisements, you still need to spend on print material. How can you run a business today without a business card?

In case your business runs a small restaurant in your town, how would you promote your restaurant among the locals without print? So it turns out any kind of marketing without print material is incomplete.

Final Words

Print marketing is going nowhere. If you have a business and are looking for affordable ways to promote it among the locals, get in touch with a printing service in Dubai. Not only is it affordable but bound to bring long-term results and make your business popular among your target audience.