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Why Is SEO Important For Your Business Growth?

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WebApps Software Solutions
Why Is SEO Important For Your Business Growth?


Today the businesses which are online hope to achieve more growth in no time. People are now investing their maximum money in single marketing activity to gain quick results. 


People mostly spend their money on only ads to promote their business. Ads can promote your business only for a short period until the ads are running after that they will stop. A marketer should focus on both the long-term and short-term goals so they must properly blend organic and paid marketing. 


There is only one marketing technique that can give a long-term goal is Search engine optimization. And doing SEO from the best SEO company in Kolkata is very important. 


Many businesses think that SEO is limited to backlinks and traffic only. SEO is not only restricted to backlinks and traffic, it revolves around improving the experience, fixing technical errors, and optimizing the content quality of your website. SEO has a better ROI than many forms of marketing. 


Here are the reasons why SEO should be an essential element in your marketing campaign:


Build trust and brand awareness


Once your website is on the top of the search engine results pages for your targeted keywords, the users start recognizing your logo, themes, and colors of your websites which creates a positive reputation. Brand recall creates a huge impact in the mind of the users and they start purchasing your products/services which develops trust among the users. The best SEO services in Kolkata can build trust among customers. 


Webapps will help building trust and brand awareness through their SEO services in Kolkatahttps://webappssoft.com/digital-marketer-in-kolkata.php


Quantifiable


The best way to evaluate the effectiveness of SEO is by measuring the organic traffic and top positions of keywords on SERP. Other various parameters to understand the results of SEO can be analyzed using Google Webmaster and Google Analytics.


Optimal user experience


People are running after traffic and better ranking on the SERPs but are forgetting about the user experience. User experience is very important to stay long in the market. Users will bounce if they don’t get the relevant information they are looking for. This develops a negative impact on the user experience for the websites and Google algorithms are smart enough to catch that. A good user experience shows that quality SEO work has been done on the website. 


Affects buying cycle


According to research, it shows that most people before purchasing a product or service search online. If you provide them with the relevant information they are looking for online you gain a new customer for your business. SEO is very essential at all stages. 


Final thoughts


To run a proper SEO strategy marketing campaign you need a top SEO expert company in Kolkata. SEO efforts and revenues generated have a direct connection. 

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