4 Ways the Best SEO Company in New Delhi Decreases the Bounce Rate

A high bounce rate signals to search engines that those pages fail to give an impactful user experience. Therefore, it becomes difficult for a website to rank higher on the search engine result pages (SERP). 

The best SEO company in New Delhi makes a conscious effort to improve this rate with the four underlined strategies. 

1. Making a Responsive Website Design

The screen size is not similar in all types of devices. Therefore, if a website design is not properly optimized for multiple devices, it will fail to give a quality experience to all its users. For example, they will have to unnecessarily indulge in zooming in or out to scroll and read web content.

The SEO top companies ensure that their client's website is responsive. This website design makes it easier for users to access content from any device. As a result, all the visitors will tend to stay on those pages till they get the intended information.

In fact, presently optimizing for mobile devices has become a prerogative. The reason is a whopping68.1% rise in traffic inflow from this device.

2. Optimizing Page Loading Time

Page loading time has a direct and significant connection with the bounce rate. In fact, as per Think With Google, a site may see a whopping increase in 123% hike in this rate when its loading time rises to 10 seconds from 1 second. 

An SEO company in New Delhi fixes delays in loading in several ways as mentioned below –

• Optimizing the images

• Decreasing HTTP requests

• Combining scripts

• Reducing the number of redirects

• Using Content Delivery Networks (CDNs)

Thus, these SEO optimizers enhance page loading time, so users do not need to wait unnecessarily to read it. As a result, they do not feel the need to abandon the pages. 

3. Integrating UX-based Website Design

User experience (UX) based website refers to designing pages more subtly. It mainly focuses on structuring a web page to create maximum engagement with the readers. 

Professionals of an SEO Company in New Delhi make pages visually interactive and appealing with pertinent information, call-to-actions, and graphics.

Informative content with a more incredible aesthetic gives the topmost satisfaction to the audience. It makes visitors stay until they read the articles entirely and makes them revisit. Consequently, the bounce rate of the website gets far reduced.

4. Ensuring Better Readability 

A website should prioritize its writing style and readability so that its users can take information effortlessly. The best SEO company New Delhi maintains the following strategies to make write-ups easy to understand –

• Writing in shorter sentences and paragraphs

• Using non-flowery and simpler words

• Creating bullet points from long paragraphs

This way, SEO tuners ensure that readers get all the desired information easily and quickly. As a result, the audience remains on the pages until they finish reading.

So, the primary target of the best SEO company in New Delhi is to give readers a convenient user experience. This, as a result, decreases the overall bounce rate of their client's website. 

The audiences feel utmost satisfaction when they get valuable information quickly before their eyes. This makes them feel more connected with the content, and they tend to stick around more.