White hat and white label SEO may sound similar but their fundamentals are completely different. Since both are crucial optimization practices business owners often confuse the two and hire assistance for one instead of the other. Hence, it is crucial for an individual to understand the two in detail to avoid such issues.
What is White hat SEO?
White hat SEO practices refer to the webpage optimization strategies approved by search engines. One can easily understand the white hat SEO practices by learning its exact opposite, the black hat SEO tactics.
In black hat optimization tricks, admins make any desperate attempt to over-optimize pages disregarding the webmaster guidelines. For example, they implement the following restricted methods in an attempt to rank pages quicker:
● Content automation
● Hidden links/text
● Keyword stuffing
● Cloaking
● Article spinning
● Manipulation of links
● Reporting competitors
● Sneaky redirects
● Doorway pages
● Pages having malware or other malicious content
However, these pages lose rank and position on the SERP whenever the search engines recognize the black hat tactics.
Therefore, white hat practitioners reject all these tricks and desperate attempts to rank a page. Instead, they closely follow search engines' guidelines and curate their content that way. Resultantly, their pages hold a position on the SERP without the risk of being suddenly punished by search engines.
What is White label SEO?
White label SEO refers to outsourced unbranded search engine optimization services that an organization offers to digital marketing agencies. Generally, in this type of SEO service, a digital marketing company (DMC) hires a different company to meet its client's requirements for website optimization.
As the white-label search engine optimization services have no brand name attached, the DMC freely outsources the service and delivers them to their clients under their own brand name.
In this facility, the white-label SEO company has no contact with the client who needs the service. Instead, customers hire a digital marketing company who delegates the requirement to an agency.
Follow on to know why a DMC takes services from a white label SEO agency.
Benefits of White label SEO
Here are the advantages a digital marketing company gets from the white-label SEO services:
● Obtaining Professional Service
As the best white label SEO company has a team of experts, they can deliver quality work and meet clients' requirements adequately. In fact, they know the white hat practices and what things they must avoid. This way, they ensure that the end client's pages do not get flagged by search engines later.
● Broadening the Customer Base
DMCs can increase their customer base with the help of white label search engine optimization companies. This is because, with the assistance of these outsourcing organizations, they can get on board more clients without worrying about resources.
● Increasing Revenue
This facility enables them to complete work for their clients without employing SEO professionals. Further, they can also avoid buying SEO tools or their subscriptions, which come at a certain cost. This way, this service enables them to earn revenues at a little investment.
White hat and White label SEO are confusing, yet they have vast differences. Where the former refers to a search engine optimization maintaining all the recommended practices, the latter indicates outsourced SEO service.
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