How & When To Use Pink In Your Designs

Many are seen as the ‘woman’ color, pink is one of the most popular colors used by brands when creating designs and marketing materials aimed specifically at women. In part, this is because pink is often associated with such qualities as love, kindness, compassion, and affection. Need help deciding whether pink is right for your product? Continue reading as we analyze the theory of pink color and how you can use it effectively in your designs with the help of graphic designer for website.

Psychology of the color pink

Whichever tone you choose, the pink color is ultimately a combination of red and white. It takes on vibrant and vibrant red tones with pure and cool white qualities. Deep pink shades express love, while lighter shades are caring and gentle. You can use different shades of pink in your makeup to express or evoke different emotions, depending on your target audience and the messages you intended.

Meanings and feelings of pink color

The color pink is often described as a “light red shade,” but it has a distinct, unique energy. Baker-Miller Pink has been scientifically proven to be calm and sometimes debilitating to people after prolonged exposure, but that is the worst case scenario. Pink, like its main cousin, red, is considered a warm color and, depending on the shade you use, can evoke many emotions.

Many ways to apply pink to your product

If you use pink as a product color, remember that you will be used extensively in all of your marketing channels and choose the shade that best suits your audience. However, if you are not ready to use pink in your logos but would like to check out shades of pink in some areas, there are plenty of options. Here are some ways in which you can combine color without stitching in your branding efforts.

1. Pink brand on your websites

If you want to use pink on your website but don't want it to look too bright, take the links to the soft pallet of the KNC Beauty website. The product perfectly balances the intensity of pink with other pastel colors. Do you want to use a bright pink? This can be difficult if it is the basic color of the whole design. Graphic designer for website use text and / or CTA buttons without having to struggle. This looks soft and easy on the eyes.

2. Pink markings of attractive flyers

Consumers are increasingly protected from advertising. Even in flyers sent directly to consumers, about 5% of consumers look at them immediately. Therefore, when choosing local flyers and flyers, efficiency depends largely on the colors you use and the overall design of the images. In such print-based marketing materials that are difficult to capture the attention of the customer, you will find a bright color like pink that can be a good choice. Green, blue and black are most common in flyers but not pink. So if yours uses pink in the right way, it is sure to make the heads turn.

3. Draw love on the boards

You need to be very careful about the colors you choose for outdoor advertising. Although the color red is probably the first color that comes to mind when expressing affection, a large red board near the road may look like a warning sign. Pink would be a better choice in such situations.

4. Color the complete photos of the social media in pink

Pink works very well on social media. Even the Instagram logo has a nice pink gradient on that subject! So, pink is a good option if you need to create attractive posts or social media news.

5. Product emails and marketing emails

Email marketing has been around for a long time. And today people have easy access to their emails on their phones. But the average open rate of marketing emails is almost 19.8%. In addition, the click rate is even lower at 11.3%. Using a bright and vibrant color like pink will come in handy if you need a visible hook that will make your customers stand and look at your email. And the fact that this color works well for kids and women makes it an easy choice with separate email campaigns.

Conclusion

The flexible and eye-catching pink nature makes it a popular color for brands and designers. With so many shades of pink to choose from, many matching, there is a lot of color theory that designers can play with when producing images. The colors you choose for your product reflect the personality of your product. And this is not just in the original ideas. The way you present your product personality using color, over time, will have the effect that you can build long-term relationships with your customers. In order to convey the idea you really want, you need to always color your product in the right places. If you are looking to use pink in your designs, check out the Simplified to make your design process easier!